摘要
在主流传播学研究中,实体空间普遍地被排除在媒介之外。但在一些乡村日常实践中,实体空间所构筑的交流关系和媒介意义正在显现。文章借助可供性理论视角,采用参与式观察与深度访谈的研究方法,探讨乡村超市如何成为一种媒介并凸显人与人、人与社会的新型关系。研究发现,超市从其物质性生成媒介可供性,到产生空间与关系的互动可能,以及最终实现身份话语赋权,经历了一个“聚合—联结—关系再生产”的层层递进又相互勾连的动态过程。超市作为媒介所建构的社会关系,凸显了乡村现代化进程中村庄权力结构的变化,蕴含着一种地方性媒介治理的可能。
In mainstream communication studies,physical space is generally excluded from the media studies.However,in some rural daily practices,there emerges the communication relationships and media significance constructed by the physical space.From the perspective of affordance theory,participatory observation and in-depth interviews approaches were applied to explore how rural supermarkets could become a medium and highlight the new relationships between people and society.The results show that the supermarkets experience a dynamic process of“aggregation-connectionrelationship reproduction”progressively and interconnected,which is from the material availability of the media to the possibility of interaction between space and relationship,and the final realization of the power of identity discourse.The social relationship,constructed by the supermarket as a medium,highlights the changes of the village power structure in rural modernization processing,and contains the possibility of local media governance.
作者
郑素侠
李雪丽
Zheng Suxia;Li Xueli
出处
《中国新闻传播研究》
2022年第3期171-185,共15页
China Journalism and Communication Journal
基金
国家社科基金重点项目“反贫困语境下农村地区的信息贫困与信息援助研究”(项目编号:18AXW004)阶段性研究成果
关键词
乡村传播
乡村超市
媒介
可供性
社会关系
rural communication
village supermarket
media affordance
social relationships
作者简介
郑素侠,郑州大学新闻与传播学院副院长、教授、博士生导师,主要研究领域为乡村传播学、传播与社会发展等;李雪丽,郑州大学新闻与传播学院博士研究生
