摘要
分析校园文化元素与教育品牌IP形象设计的融合路径。基于高校教育品牌化发展背景,从满足师生及社会公众情感诉求的角度出发,通过研究高校教育品牌IP形象的实际作用,剖析校园文化与品牌IP形象的融合关键点。结合当前高校教育品牌IP市场现状,归纳设计发展方向与现存问题,进而从视觉呈现、精神传递、文化互动3个维度,提出校园文化与教育品牌IP形象的整合方案。将校园文化中的视觉主题、行为主题及精神主题融入高校教育品牌形象IP设计中,可实现文化的可视化延伸与创新表达。这种融合方式不仅能增强品牌传播力,又能提升师生及社会对校园文化的认同感,帮助高校在教育领域形成鲜明的品牌差异,树立独特且有影响力的教育品牌形象。
To analyze the combination path of campus cultural elements and educational brand IP image design.Based on the development background of educational branding,starting from the perspective of meeting the emotional demands of teachers,students,and the public,this study analyzes the practical role of educational brand IP image and dissects the key points of the integration between campus culture and brand IP image.Based on the current status of the education brand IP market,summarize the development direction and existing problems of design,and then propose an integration plan between campus culture and education brand IP image from three dimensions:visual presentation,spiritual transmission,and cultural interaction.Integrating visual,behavioral,and spiritual themes from campus culture into the design of university education brand image IP can achieve visual extension and innovative expression of culture.This integration approach not only enhances brand communication,but also enhances the sense of identity of teachers,students,and society towards campus culture,helping universities form distinct brand differences in the field of education and establish a unique and influential educational brand image.
作者
李晓雪
叶鹏
张丹
LI XIAOXUE;YE PENG;ZHANG DAN
出处
《设计》
2025年第13期146-149,共4页
Design
基金
成都外国语学院2025年度校级科研项目“新媒体时代校园文化IP构建与传播”(KN25LB006)。
关键词
校园文化
高校教育品牌
形象IP
融合设计
品牌传播力
Campus culture
University education brand
Image IP
Fusion design
Brand communication power
