摘要
研究探讨媒介技术如何颠覆性地重构旅游意义,强调地方文化和深度体验的“地方感”异化为受符号消费和社会展示驱动的“打卡感”。以小红书等媒体平台为例,分析算法推荐机制和视觉滤镜标准化等技术架构要素如何驯化用户行为,并将旅游空间转化为规训工具。研究采用媒介文化批判的视角,揭示社交媒体技术平台、商家和用户行为之间的共谋关系,以及由此产生的旅游实践异化:空间被简化为符号背景,体验让位于数据生产,身份认同屈从于数字人设。研究表明:在算法驱动的“流量暴政”和“审美霸权”下,旅游的本质从对地方独特性的沉浸式体验,异化为对流量逻辑的顺从表演,游客从“体验主体”沦为“数据劳工”。传统旅游所依赖的在地性、多元感知与稳定认同,在平台算法的规训下被符号化、视觉化、同质化、数据化的“打卡感”取代。这种转向是规训社会在旅游领域的微观投射,当技术权力渗透至游客的凝视、行为与身份时,旅游的本质便从探索地方异化为生产符合商业逻辑的数据商品。研究呼吁在人文地理学和媒介研究的交叉视角下,重构旅游体验“本真性”的认知范式,坚守身体在场与文化深描的不可替代性,探索数字时代旅游意义的复调书写可能性,旨在突破媒介规训,实现本真体验的数字化转型。
This study explores how media technology has dramatically reconstructed the meaning of tourism,highlighting the alienation of the"sense of locality",which emphasizes deep experiencingof local cultures into the"sense of instagrammability"driven by symbolic consumption and social display.Taking social media plat-forms Xiaohongshu(RedNote)and the like as cases,this paper analyzes how technical architectural elements like algorithmic recommendation mechanisms and the standardization of visual filters domesticate user behavior and transform tourism spaces into disciplinary tools.Adopting a media cultural critique perspective,the research reveals the complicity between social media technical platforms,businesses,and user behavior,as well as the resulting alienation of tourism practices:space is reduced to a symbolic backdrop,experience gives way to data production,and identity yields to a digital persona.The study indicates that under algorithm-driven back-ground of"traffic tyranny"and"aesthetic hegemony",the essence of tourism is alienated from an immersive experience of local uniqueness into a compliant performance for traffic logic,with tourists devolving from"expe-riencing subjects"to"data laborers"The locality,multi-sensory perception,and stable identity inherent in traditional tourism are replaced by a symbolized,visualized,homogenized,and data-driven"sense of insta-grammability"under the discipline of plaform algorithms.This shift is a micro-projection of a disciplinary so-ciety in the tourism domain;as technological power permeates tourists'vision,behavior,and identity,the es-sence of tourism is alienated from exploring places into producing data commodities aligned with commercial log-ic.Finally,the study calls for reconstructing the cognitive paradigm of tourism"authenticity"from the intersec-ting perspectives of human geography and media studies,upholding the irreplaceability of physical presence and cultural deep description,and exploring the possibilities of polyphonic writing of tourism meaning in the digital age,aiming to break through media discipline and realize the digital transformation of authentic experiences.
作者
张名章
赵欣婷
ZHANG Mingzhang;ZHAO Xinting(Faculty of Art and Communication,Kunming University of Science and Technology,Kunming 650500,Yunnan,China)
出处
《昆明理工大学学报(社会科学版)》
2025年第4期157-163,共7页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
国家社会科学基金项目“融媒体环境下的西南边疆民族地区的对外传播力提升研究”(21BXW049)。
关键词
媒介文化批判
打卡文化
算法规训
空间异化
本真性体验
media cultural critique
instagrammability culture
algorithmic discipline
spatial alienation
authentic experience
作者简介
第一作者:张名章(1974-),男,教授,主要从事国际传播、视听传播研究。
