摘要
从类型学的视角审视,生成式人工智能在身份传播领域展现出多样化形态,对不同传播领域产生了深远的影响。在组织传播中,它强化了科层制权威,提升了意见领袖话语权,削弱了信息宰制;在大众传播方面,通过重构“新闻专业主义”,其推动了大众参与新闻流通,削弱了“把关人”角色的影响力,促进了个体与大众议程交互;在网络传播领域,其使得个体可以同时扮演信息的传递者与自媒体的角色,导致身份界限模糊,极易引发信息茧房现象。从历史演进的角度分析,人工智能技术的发展显著地改变了身份传播的主体构成、内容要素以及传播动因,即传播主体向机器智能转变,内容要素更加丰富且能够自主传播,传播动因基于身份认同实现开放自主,深刻影响着人们的信息交互和社会交往方式。
From the typological perspective,generative artificial intelligence has shown diverse forms in the field of identity communication and has had a profound impact on different communication fields.In organizational communication,it strengthens bureaucratic authority,enhances the discourse power of opinion leaders,and reduces information domination;in terms of mass communication,by reconstructing“journalism professionalism”,it promotes public participation in news circulation,weakens the role of“gatekeepers”,and facilitates the interaction between individuals and public agendas;in the field of online communication,individuals simultaneously play the roles of information receivers and self-media,resulting in blurred identity boundaries and easily triggering the phenomenon of information cocoons.From the perspective of the evolution of the times,the development of artificial intelligence technology has significantly changed the subject composition,content elements and communication drivers of identity communication.That is,the communication subject has shifted to machine intelligence,the content elements of communication have become more abundant and autonomous,and the communication drivers achieve openness and autonomy based on identity recognition,profoundly influencing people’s ways of information interaction and social interaction.
作者
梁建业
刘畅
Liang Jianye;Liu Chang(School of Humanities and Social Sciences,Zhongkai University of Agriculture and Engineering,Guangzhou 510225,China;School of Marxism,Jiangsu University,Zhenjiang 212013,China)
出处
《西北民族大学学报(哲学社会科学版)》
北大核心
2025年第3期95-106,共12页
Journal of Northwest Minzu University(Philosophy and Social Sciences)
关键词
生成式人工智能
身份传播
信息交互
组织传播
类型学
generative AI
identity communication
information interaction
organizational communication
typology
作者简介
梁建业,男,博士,副教授,主要从事乡村振兴与文化传播研究;刘畅,女,博士,助理研究员,主要从事思想政治教育、新媒体与网络传播研究。
