摘要
全过程人民民主数字化国际传播是提升中国政治文明世界影响力、应对国际意识形态斗争的战略选择。数字中国建设的显著成就、世界治理对中国民主新理论的渴求、中国媒体立体化对外传播取得突破等因素都为全过程人民民主数字化国际传播提供了机遇,但是西方国家加强对华数字竞争战略、西方数字资本逻辑加剧泛娱乐化、数字社会跨文化认同混杂化都在阻碍全过程人民民主在数字平台的生产与推送。在系统分析内容体系、数字表达、数字技术对全过程人民民主数字化国际传播效果的影响机制的基础上,提出全过程人民民主数字化国际传播的战略布局:以数字文明引领战略思维,以全过程人民民主共通价值作为重叠共识,以数字外交引领分众化传播,以数智技术实现区域化传播。
Digital international communication of whole-process people's democracy is a strategic choice to enhance the influence of China's political civilization in the world and cope with the international ideological struggle.There are many advantages,including the remarkable achievements in China's digital construction,the urgent demand from world governance for new theory concerning Chinese democracy and breakthrough achieved by Chinese media in building an omnidirectional communication system,which have provided opportunities for digital international communication of whole-process people's democracy.However,western countries have strengthened their digital competition strategy with China,the western digital capital logic has intensified pan-entertainment,and the cross-cultural identities in the digital society has been mixed,which have hindered the production and communication of whole-process people's democracy.By analyzing the influence mechanism of content system,digital expression and digital technology on the effect of interna-tional communication of whole-process people's democracy,this paper puts forward the strategic configuration of whole-process people's democracy:leading strategic thinking with digital civilizations,building overlapping consensus with shared values of whole-process democracy,guiding focus communication with digital diplomacy,and achieving regional-ization communication with digital intelligence technology.
作者
王菁
李念春
Wang Jing;Li Nianchun
出处
《江苏行政学院学报》
北大核心
2025年第3期97-109,共13页
The Journal of Jiangsu Administration Institute
基金
国家社会科学基金后期项目“中国国际数字治理话语权提升研究”(24FKSB034)
成都市哲学社会科学规划专项重点项目“‘最具活力和幸福感的成都故事’在国际社交媒体中的传播效能提升研究”(2023A14)。
关键词
全过程人民民主
数字化
国际传播
战略传播
whole-process people's democracy
digitalization
international communication
strategic communication
作者简介
王菁,西南交通大学马克思主义学院副院长,教授、博士生导师;李念春,西南交通大学马克思主义学院博士生。
