摘要
在数字技术深刻变革艺术传播的背景下,中国歌剧面临受众萎缩、传播效能不足等现实困境。基于“传播—仪式—情感”三维框架探讨中国歌剧与VR技术融合的创新路径,发现技术赋能为歌剧艺术带来了三重重构:传播维度上,VR通过多感官具身认知打破传统“镜框式舞台”的单向传播逻辑,实现从“凝观”到“互动”的范式转型;仪式维度上,虚拟化身、多人在线互动与文化符号共享重塑群体性审美仪式,推动歌剧从个体观演转向文化共同体构建;情感维度上,技术驱动的跨媒介叙事与生物传感反馈机制深化情感认同与扩散,形成“情感—数据—艺术”耦合的沉浸体验。在此基础上进一步提出“内容提质—渠道增效—场景延伸”的创新策略,强调以技术激活传统文化符号、构建全域传播矩阵、拓展文旅与教育场景,为中国歌剧在全球化竞争中实现文化软实力输出提供理论与实践支撑。
In the context of the profound change of art communication by digital technology,Chinese opera is faced with the realistic dilemma of shrinking audience and insufficient communication efficiency.Based on the three-dimensional framework of communication-ritual-emotion,the exploration of the innovation path of Chinese opera and VR technology integration can be found that technology empowerment brings triple reconstruction to opera art.In the communication dimension,VR breaks the unidirectional communication logic of the traditional frame stage through multi-sensory embodied cognition,and realises the paradigm transformation from observation to interaction;in the ritual dimension,virtualisation,multi-person online interaction and cultural symbol sharing reshape group aesthetic rituals,and promote the construction of a cultural community from individual spectatorship;in the emotional dimension,technology-driven cross-media narrative and biosensor feedback mechanism deepen emotional identification and diffusion,forming an immersive experience with the coupling of emotion-data-art.On this basis,the innovative strategy of content enhancement,channel efficiency enhancement and scene extension is further proposed,emphasising the activation of traditional cultural symbols by technology,the construction of a global communication matrix,and the expansion of cultural tourism and education scenes,providing theoretical and practical support for the exportation of Chinese opera's cultural soft power in the competition of globalisation.This will provide theoretical and practical support for Chinese opera to achieve cultural soft power output in global competition.
出处
《阅江学刊》
2025年第4期149-158,175,共11页
Yuejiang Academic Journal
作者简介
李合胜,艺术学博士,温州大学音乐学院副教授、硕士研究生导师。
