摘要
高校建设融媒体矩阵对于推动媒体融合、落实立德树人根本任务具有重要意义。高校在建设融媒体矩阵的过程中,要遵循融媒传播规律,秉持服务学生全面发展的理念,强化教育主体,丰富融媒阵地;坚持内容为王,突出产品思维;展现校本特色,塑造品牌形象,推动校园媒体融合发展。
The construction of a converged media matrix in universities is of great significance for promoting media integration and implementing the fundamental task of fostering virtue through education.When building a university converged media matrix,it is necessary to follow the laws of converged media communication,uphold the concept of serving students'all-round development,strengthen the educational main body,and enrich converged media positions;adhere to content as king and highlight product thinking;demonstrate school-based characteristics,shape a brand image,and promote the integrated development of campus media.
作者
刘海峰
LIU Haifeng(Party Propaganda Department,Jiangsu Vocational College of Electronics and Information,Huaian,Jiangsu 223003)
出处
《科教导刊》
2025年第18期108-110,共3页
The Guide Of Science & Education
基金
江苏省2024年度高校哲学社会科学研究一般项目“融媒体场域下大学生思想政治教育的创新路径研究”(2024SJSZ0848)。
关键词
媒体融合
立德树人
融媒体矩阵
media integration
fostering virtue through education
converged media matrix
