摘要
在乡村振兴战略深化实施的背景下,乡村阅读作为一种嵌入式文化实践,日益成为推动文化振兴的重要路径。文章以“文化—治理—经济”三维逻辑为理论框架,系统阐释乡村特色阅读活动在文化传承、基层治理与产业融合等方面的复合功能机制。研究发现,乡村阅读不仅重构了乡村公共文化空间与象征秩序,也在重塑基层治理结构、激活地方产业发展、提升社区认同感等方面展现出制度性动员能力。通过典型案例分析与机制路径梳理,本文进一步提出优化阅读制度供给、推动资源协同流动、回应主体异质性等策略建议,旨在构建一个以制度嵌入、机制协作与文化回应为基础的乡村阅读服务体系,为乡村文化生态的可持续构建提供理论支撑与实践范式。
In the context of China's rural revitalization strategy,rural reading has emerged as an increasingly vital cultural practice that transcends traditional knowledge dissemination to become a multidimensional mechanism for cultural inheritance,grassroots governance,and rural economic development.This study constructs a comprehensive analytical framework-Culture-Governance-Economy-to explore how rural reading activities function as embedded cultural mechanisms within local communities,and contribute to developing sustainable rural cultural ecosystems.Employing a qualitative,multi-case research design,this study draws on representative cases from Jiangsu,Shandong,Henan,Hunan,and other provinces.Through policy document analysis,media report extraction,and case-based interpretation,it explores the institutional logic,implementation practices,and governance functions of rural reading.The research reveals that reading activities have evolved into symbolic and participatory platforms that integrate community identity-building,knowledge empowerment,and cultural mobilization.The findings revealthat rural reading generates significant impacts across three dimensions.In the cultural dimension,reading activates local resources including oral traditions,village chronicles,revolutionary histories,and intangible heritage,fostering spiritual consensus and reinforcing the symbolic order of rural life.In the governance dimension,rural reading spaces,such as farmhouse libraries,"reading corners,"and village culture halls,serve as low-threshold arenas for deliberation and social negotiation,enabling villagers to engage in value coordination,policy interpretation,and participatory governance.In the economic dimension,reading practices are increasingly embedded in rural industrial chains,supporting cultural-tourism integration,creative branding,and the transformation of cultural capital into economic value.To enhance the sustainability and effectiveness of rural reading practices,this study proposes a four-dimensional optimization framework.First,structural embedding entails institutionalizing rural reading as a core component of public cultural service systems and broader rural revitalization strategies.Second,institutional support emphasizes the establishment of multi-actor collaboration involving village cadres,young officials,respected local leaders(xiangxian),and social organizations,thereby forming a stable and coordinated operational network.Third,urban-rural coordination focuses on developing resource-sharing mechanisms and facilitating bidirectional knowledge flows between urban and rural cultural infrastructures to address structural disparities.Finally,subject-oriented responsiveness calls for tailoring reading services to the diverse needs of rural populations,including the elderly,youth,women,and left-behind children,by conducting participatory needs assessments and designing culturally relevant,localized reading content.These four dimensions collectively aim to construct an embedded,adaptive,and sustainable rural reading service system.In conclusion,rural reading has evolved from a peripheral cultural initiative into a strategic instrument for cultivating community cohesion,enhancing governance capacity,and fostering culturally driven development.This study advances the theoretical understanding of rural cultural empowerment and offers practical recommendations for transforming reading practices into institutionalized,participatory,and development-oriented mechanisms within the broader agenda of rural revitalization in China.
作者
徐迪
鲁思琪
郑韶武
XU Di;LU Siqi;ZHENG Shaowu(Journalism and Information Communication School of HUST,430074,Wuhan,China;Philosophy and Social Sciences Laboratory of Big data and national communication strategy,Ministry of Education,430074,Wuhan,China;National Governance Journal,People's Daily Press,100026,Beijing,China)
出处
《科技与出版》
北大核心
2025年第5期39-50,共12页
Science-Technology & Publication
基金
国家新闻出版署出版智库高质量建设计划研究课题“深化全民阅读活动推进引导机制”阶段性成果
国家社会科学基金高校思想政治理论课研究专项“生成式人工智能对大学生思想认知的冲击与应对研究”(24VSZ034)阶段性成果。
关键词
乡村阅读
文化振兴
基层治理
制度嵌入
产业融合
rural reading
cultural revitalization
grassroots governance
institutional embedding
industrial integration
作者简介
通信作者:郑韶武。
