摘要
在平台经济与数据要素深度融合的背景下,商品形态正经历从物理实体向数据服务综合体的颠覆性变革,数据要素通过需求精准洞察、功能动态迭代与生态协同共生三大机制重构商品形态。数据要素不仅扩展了商品的虚实边界,还催生了服务化商业模式。但商品新形态的发展面临数据垄断、隐私伦理以及头部平台生态封闭性导致中小企业创新受阻,用户数据滥用风险引发全球监管强化等多重挑战。未来商品形态将加速向无边界化演进,元宇宙与AIGC技术进一步推动虚实融合,而数据要素市场化与全球化治理规则的构建将成为平衡创新与风险的关键。
Under the background of the deep integration between platform economy and data elements,the form of commodities was undergoing a disruptive transformation from physical entities to data-service complexes.Data elements were reshaping the form of commodities through three mechanisms:precise demand insight,dynamic functional iteration and ecological collaborative symbiosis.Data elements not only expanded the virtual-real boundaries of commodities but also gave birth to service-oriented business models.However,the development of new commodity forms faced multiple challenges,including data monopolies,privacy ethics,innovation barriers for SMEs due to closed ecosystems of dominant platforms,and heightened global regulatory responses to risks of user data misuse.Future commodity forms were projected to evolve toward boundaryless integration at an accelerated pace,with Metaverse and AIGC technologies further driving virtual-physical convergence.The establishment of data factor marketization mechanisms and global governance frameworks was identified as critical for balancing innovation with risk mitigation.
作者
张楠
ZHANG Nan(School of Finance,Jilin Business and Technology College,Changchun,Jilin 130507)
出处
《吉林工商学院学报》
2025年第3期43-47,127,共6页
Journal of Jilin Business and Technology College
基金
2024年度吉林省教育厅人文社会科学研究项目“商品作为《资本论》与《易经》之共同开端及其比较研究”(JJKH20240258SK)。
关键词
平台经济
数据商品化
数字时代
商品新形态
数据要素
platform economy
data commercialization
the digital age
new forms of commodities
data elements
作者简介
张楠(1980-),女,吉林扶余人,副教授,研究方向为金融投资。
