摘要
在媒介社会背景下,文旅融合成为中国旅游发展的特色和优势,但也面临矛盾与挑战。一方面,媒介技术发展推动新消费业态,赋能旅游产业;另一方面,网红城市和产品层出不穷,存在资源错配、环境负面效应等问题。文旅融合需要从工具理性走向价值理性,由此提出“双元一体”框架,强调文化和旅游的辩证统一关系。媒介社会的文旅融合表现为由主客共创的主体,通过动态竞争的方式,在虚实互构的空间中实现价值融合的过程。在此框架下,政府治理走向弹性灵活,聚焦韧性;市场主体应强化领域内融合,推动领域间联动创新;社会应强调多元包容,凝聚共识,推动跨地域共同体的构建与复合型创新性人才培养。双元一体框架强调旅游和文化资源开发的平衡与协同,带动目的地提质升级,实现独具中国特色的旅游发展之路。
In the context of a mediatized society,the integration of culture and tourism has become a distinctive feature and advantage for the development of China's tourism industry,but it faces contradictions and challenges.On one hand,the development of technology has propelled new products and empowered the tourism industry;on the other hand,the emergence of internet-famous cities and products has led to issues such as resource misallocation and negative environmental impacts.The integration of culture and tourism needs to move from instrumental rationality to value rationality.This article proposes a framework of"unity in ambidexterity"for the integration of culture and tourism.This framework breaks the traditional binary opposition mindset and emphasizes the dialectical unity of culture and tourism.The integration of culture and tourism in the mediatized society is an integration of production and consumption,virtual and reality,margin and center,manifested as a co-creation of the host and guest,through dynamic competition,to achieve the process of value integration in the space of virtual and real mutual construction.In this framework,the governance of government emphasizes flexibility and focuses on resilience;enterprises should strengthen integration within the field and promote inter-field linkage to innovate;the society should emphasize diversity and inclusiveness,build consensus,and promote the construction of cross-regional communities and the training of innovative talents.The framework of"unity in ambidexterity"breaks free from the constraints of instrumental rationality,guided by value rationality,emphasizing the balance and synergy between tourism and culture,driving the destination to enhance quality and upgrade,and achieving a path of tourism development with Chinese characteristics.
作者
解佳
孙九霞
XIE Jia;SUN Jiu-xia(School of Tourism Management,South China Normal University,Guangzhou 510006,China;School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China;Center for Tourism,Leisure and Social Development Research,Sun Yat-sen University,Guangzhou 510275,China)
出处
《自然资源学报》
北大核心
2025年第4期1124-1137,共14页
Journal of Natural Resources
基金
国家社会科学基金重大项目(22&ZD190)
国家自然科学基金项目(42001149)。
关键词
媒介社会
文旅融合
旅游资源
双元性理论
“双元一体”
the mediatized society
the integration of culture and tourism
tourism resource
the ambidexterity theory
"unity in ambidexterity"
作者简介
解佳(1987-),女,江苏苏州人,博士,副教授,研究方向为青年旅游者、旅游社会学和媒介地理学。E-mail:xiejia0610@163.com;通信作者:孙九霞(1969-),女,山东潍坊人,博士,教授,研究方向为旅游与地方发展、旅游人类学。E-mail:sunjx@mail.sysu.edu.cn。
