摘要
文化形象是国家形象塑造的重要支撑,是具象文化符号抽象化、概念化的结果,可借助具体指标加以衡量。国际中文教材中的文化形象具有复杂的塑造机制与传播路径,可采用“两体三维四层”的分析框架加以解构。“两体”指文化形象的内容取向分析和文化呈现分析两大体系;“三维”即文化内容取向的空间、时间与属性维度;“四层”指文化呈现的四个层面,即分布情况、呈现方式、情感态度与呈现视角。新时代国际中文教材中的文化形象的重塑应当遵循三项原则,即关注文化内容选择与呈现的广度、深度与密度,聚焦多学科、多方法、多模态融合的研究范式,确立基于对象、目标与内容的研究视角。
Cultural image is a crucial pillar supporting a nation’s overall image.It arises from the abstraction and conceptualization of tangible cultural symbols and can be assessed through specific indicators.In international Chinese textbooks,the cultural image emerges from a complex mechanism of formation and dissemination,which can be deconstructed using a“two-system,three-dimension,four-layer”analytical framework.The“two-system”component refers to the cultural content orientation system and the cultural presentation system.The“three-dimension”component corresponds to the spatial,temporal,and attribute aspects of cultural content orientation,while the“four-layer”addresses cultural presentation in terms of distribution,methods,emotional attitudes,and perspectives.In the new era,reshaping the cultural image in international Chinese textbooks requires adherence to three principles:emphasizing the breadth,depth,and density of cultural content selection and presentation;focusing on research paradigms that integrate multiple disciplines,methods,and modalities;and establishing a research perspective that aligns with specific audiences,goals,and content.
作者
靳帅虎
JIN Shuaihu(Research Institute of International Chinese Language Education,Beijing Language and Culture University,Beijing 100083,China)
出处
《上海大学学报(社会科学版)》
北大核心
2025年第3期94-106,共13页
Journal of Shanghai University(Social Sciences Edition)
基金
国家社会科学基金重点项目(23AYY026)。
关键词
国际中文教材
文化形象
内容取向
呈现机制
解构
重塑
international Chinese textbooks
cultural image
content orientation
presentation mechanism
deconstruction
reconstruction
作者简介
靳帅虎,北京语言大学国际中文教育研究院博士研究生、格鲁吉亚第比利斯自由大学孔子学院教师。研究方向:国际中文教育、国际中文教学资源。
