摘要
银发消费空间的治理对规范银发消费市场、提升老年人的消费认知具有重要的现实意义。银发消费空间表现出消费空间的边缘化设置与空间隔离、消费空间营造的机制难以形成等特征,而以上特征会对老年人消费行为以及老年人消费市场产生诸多负面影响。为解决以上问题,需要从如下角度去完善银发消费空间的治理路径:一是从提高老年人消费能力、加强低龄老年人保健品消费心理引导等角度优化老年人消费行为与消费心理;二是从加强消费引导宣传针对性、审视医疗保险与保健品间关系等角度规范老年消费市场;三是从打破老年人消费场景隔离、重构老年人消费的社会场景等角度营造老年人的消费场景。
The governance of the consumption space dedicated to the elderly has significant practical value in terms of standardizing the elderly consumption market and enhancing the consumption awareness among the elderly.The consumption space for the elderly shows distinct characteristics such as the marginalized arrangement and spatial isolation of the consumption space and the challenges in establishing a mechanism for its creation.These characteristics invariably exert a multitude of negative impacts on the consumption behavior of the elderly and the overall elderly consumption market.To address these concerns,it is necessary to refine the governance paths of the consumption space for the elderly from the following perspectives:First,the consumption behavior and consumption psychology of the elderly can be optimized by means of improving the consumption ability of the elderly and strengthening the psychological guidance regarding health product consumption for the younger elderly.Second,the elderly consumption market can be standardized from the perspectives of strengthening the pertinence of consumption guidance and publicity and examining the relationship between medical insurance and health products.Third,consumption scenarios for the elderly can be crafted by shattering the isolation of the consumption scenarios for the elderly and reconstructing the social scenarios for the elderly consumption.
作者
曲绍旭
QU Shaoxu(School of Public Affairs,Nanjing University of Science and Technology,Nanjing 210094,China)
出处
《家政学刊》
2024年第3期199-206,共8页
Journal of Home Economics
基金
国家社会科学基金重大项目(23&ZD186)
关键词
银发消费
消费空间
空间隔离
空间治理
silver consumption
consumption space
space segregation
space governance
作者简介
曲绍旭,教授,主要从事社会保障研究。E-mail:qushaoxu122@sina.com
