摘要
乡村自发性体育赛事高质量发展是实现乡村振兴、建设体育强国和健康中国等国家战略的有效路径之一。研究认为,我国乡村自发性体育赛事呈现出组织自主性、参与广泛性、经费自筹性和文化本土性等特点,其发展动因为追求美好生活、传承地域传统文化、助力乡村产业振兴、提升协同治理水平和推动绿色可持续发展。现阶段,乡村自发性体育赛事的数量与规模持续增加,传播影响力不断扩大,综合效益显著增强,但仍面临着办赛目标不明晰、办赛同质化严重、办赛保障体系不健全、办赛资源不充裕和办赛组织权责不清晰等问题。为此,提出促进乡村自发性体育赛事高质量发展的实践路径:构建发展目标,引导赛事健康成长;挖掘地域特色,差异化打造赛事品牌;加强政策扶持,完善赛事保障体系;依托数智技术,构建赛事发展平台;强化主体协同,完善赛事治理体系。
The high-quality development of self-initiated rural sports events represents as one of the effective approaches to achieving national strategies such as rural revitalization,building a sports power,and advancing the Healthy China initiative.This study highlights that self-initiated rural sports events in the country exhibit key characteristics,including organizational autonomy,extensive participation,self-funding,and cultural locality.Their development motives stem from farmers’yearning for a better life,the preservation and promotion of regional traditional culture,the support for rural industrial revitalization,the enhancement of collaborative governance,and the promotion of green and sustainable development.At the present stage,the quantity and scale of selfinitiated rural sports events are steadily growing;the influence of their dissemination keeps expanding;and their comprehensive benefits are significantly enhanced.However,challenges persist,including unclear event goals,severe homogeneity among events,incomplete event support systems,insufficient resources for event organization,and ambiguous rights and responsibilities of hosting organizations.To address these challenges,this study proposes practical pathways to promote the high-quality development of selfinitiated rural sports events:establish clear development goals to guide the healthy growth of events;explore regional characteristics to create differentiated event brands;strengthen policy support to improve event support systems;leverage digital and intelligent technologies to build robust development platforms;and strengthen the synergy among the main bodies and refine event governance systems.
作者
蒲毕文
PU Biwen(Physical Education and Sports Research Department,Guangdong University of Finance,Guangzhou 510521,China;School of Physical Education and Sports Science,South China Normal University,Guangzhou 510006,China)
出处
《体育科学》
CSSCI
北大核心
2024年第10期38-47,57,共11页
China Sport Science
基金
广东省普通高校重点领域专项(2024ZDZX4055)。
关键词
乡村振兴
自发性体育赛事
高质量发展
rural revitalization
self-initiated sports events
high-quality development
作者简介
蒲毕文(1982-),男,副教授,博士,主要研究方向为农村体育和体育话语权,E-mail:120447483@163.com。
