摘要
食品包装设计直接关系到食品在市场中的流通性、吸引性和竞争性,为此开展色彩心理学视角下食品包装设计的吸引力提升策略研究。本文阐述了食品包装设计与色彩心理学之间的关联性,基于此提出色彩能体现食品包装识别独特性、食品包装文化感染力和食品包装情感共鸣力三个策略,为探究色彩心理学视角下食品包装设计的吸引力提升提供参考依据。
Food packaging design is directly related to the circulation,attractiveness,and competitiveness of food in the market.Therefore,research on the attraction enhancement strategy of food packaging design from the perspective of color psychology is conducted.This article elaborates on the correlation between food packaging design and color psychology.Based on this,three strategies are proposed:color can reflect the uniqueness of food packaging identification,the cultural appeal of food packaging,and the emotional resonance of food packaging.These strategies provide a reference for exploring the attractiveness enhancement of food packaging design from the perspective of color psychology.
作者
李潇悦
Li Xiaoyue(Shanxi Polytechnic College)
出处
《色彩》
2024年第10期40-42,共3页
Color
关键词
色彩心理学
食品包装设计
吸引力
文化
情感
Color psychology
food packaging design
attractive force
culture
emotion
作者简介
李潇悦,硕士研究生,助教,山西职业技术学院,研究方向:艺术设计。
