摘要
文章聚焦于色彩生理与心理效应在产品设计创新中的应用,主要通过文献综述和现有案例进行分析,系统地探讨了色彩对人类的生理反应和心理感知的机制,并深入分析这些效应在产品设计中的指导作用。研究发现,色彩不仅影响着消费者对产品的认知和情感体验,还在购买决策过程中扮演着关键角色,能够吸引消费者的注意力或满足消费者内心的期望。基于此研究下,提出了色彩效应在产品设计中的创新性策略,通过科学运用色彩效应的设计方法,有效提升产品的吸引力,增强用户体验,以对产品创新设计提供新的参考。
This paper focuses on the application of color physiological and psychological effects in product design innovation,mainly through literature review and analysis of existing cases,systematically discusses the mechanism of color's physiological response and psychological perception to human beings,and deeply analyzes the knowing function of these effects in product design.It is found that color not only affects consumers'cognition and emotional experience of products,but also plays a key role in the purchase decision-making process,which can attract consumers'attention or meet their inner expectations.Based on this research,the innovative strategy of color effect in product design is put forward.By using the design method of color effect scientifically,the attractiveness of products is effectively enhanced,and the user experience is enhanced,so as to provide new reference for innovative design of products.
作者
辛思羽
孙鸿雁
Xin Siyu;Sun Hongyan(Kunming University of Science and Technology)
出处
《色彩》
2025年第3期37-39,共3页
Color
关键词
色彩效应
产品设计
色彩
消费者感知
Color Effect
Product Design
Color
Consumer Perception
作者简介
辛思羽,硕士研究生在读,昆明理工大学,研究方向:产品设计;通讯作者:孙鸿雁,博士在读,教授,昆明理工大学,研究方向:工艺美术研究创作,工业设计机械工程,产品设计,非遗传承与保护,民间工艺与新材料融合产业发展。
