摘要
在全球化和数字化大背景下,跨境电商迅猛发展,对跨境电商中的物流系统提出了更高的要求。当前跨境电商物流环节中存在一些问题,如跨境物流信息不对称、各国物流基建差异化大、区块链技术应用参差不齐等,这些问题严重影响着物流行业和跨境电子商务的发展。本文研究发现:大数据背景下,数据分析技术可以优化跨境电子商务的物流环节,提高物流效率。首先,运用物联网、云计算和大数据分析技术,打通信息传递壁垒,减少信息不对称对物流系统的影响;其次,利用大数据信息,在安排物流时,避开堵点、规避路径和仓储风险,并根据数据反馈结果,在能力范围内完善物流基础设施建设;再次,将区块链技术与大数据技术深度融合,旨在提高物流效率、降低成本、增强客户满意度等方面发挥各自优势;最后,联合强大的AI算法,探索精准预判市场变化。因此,基于大数据的跨境电商物流模式能够有效整合资源,发挥大数据技术优势,为企业带来显著的经济效益和竞争优势。
Under the background of globalization and digitalization,cross-border e-commerce is developing rapidly,which puts forward higher requirements for the logistics system in cross-border e-commerce.There are some problems in the current cross-border e-commerce logistics link,such as cross-border logistics information asymmetry,large differences in logistics infrastructure among countries,and uneven application of blockchain technology,etc.,which seriously affect the development of the logistics industry and cross-border e-commerce.In the digital economy,cross-border e-commerce logistics is optimized,and logistics efficiency is improved with the data analysis technology.Firstly,by utilizing IoT,cloud computing,and big data analytics technologies,barriers to information transmission are overcome,thereby reducing the impact of information asymmetry on the logistics system.Secondly,by leveraging big data insights,logistics planning can avoid congestion points and routing and warehousing risks.Based on data analysis,foreign trade companies can also improve logistics infrastructure within their capabilities.Thirdly,with big data technology,logistics efficiency can be enhanced.Costs can be reduced,and customer satisfaction can be increased by the deep integration of blockchain technology.Lastly,with powerful AI,companies can accurately predict market changes.Resources are effectively integrated due to the application of big data in cross-border e-commerce logistics.The advantages of big data technology bring significant economic benefits and competitive advantages to businesses.
作者
刘倩
钟颖
林梅
Liu Qian;Zhong Ying;Lin Mei(Guangdong Vocational Institute of Public Administration,Guangzhou,510800,Guangdong;Beijing Century Joyo Courier Service Co.,Ltd.Shenzhen Branch,Shenzhen,518006)
出处
《中国商论》
2024年第23期85-88,共4页
China Journal of Commerce
关键词
大数据技术
跨境电商
跨境物流
区块链
电子商务
Big data technology
Cross-border e-commerce
Cross-border logistics
Blockchain
Optimized paths
作者简介
刘倩(1983-),女,汉族,安徽蚌埠人,讲师,硕士,研究方向:国际贸易,跨境电商;钟颖(1983-),女,汉族,广东河源人,讲师,硕士,研究方向:跨境电商,商务英语;林梅(1983-),女,汉族,广东湛江人,硕士,研究方向:跨境电商、跨境物流。
