摘要
露营旅游是一种新兴的旅游休闲消费,但与此同时,自然环境却被留下了许多无法恢复的消费痕迹。本文从消费动机入手,以休闲涉入和地方依恋为双中介变量,探讨影响露营旅游休闲消费者亲环境行为的作用机理,从而引导露营消费者文明露营、绿色露营、无痕露营。基于动机导向行为机制,得出以下结论:(1)消费动机对亲环境行为能够产生显著的正向影响。(2)休闲涉入能够在消费动机与亲环境行为之间起中介作用。(3)地方依恋能够在消费动机与亲环境行为之间起中介作用。(4)休闲涉入对地方依恋能够产生显著的正向影响。
Camping tourism is a relatively new form of travel and leisure,it has left many traces of consumption in the natural environment that cannot be restored.In order to assist consumers in camping in a polite,environmentally conscious,and traceless manner,this study begins with consumption motivation,consider leisure involvement and place attachment as dual intermediary variables,and investigates the mechanisms that influence the pro-environmental behaviour of leisure and camping tourists.The research findings are derived from the motivation-oriented behavior mechanism.(1)Consumption motivation has a significant positive impact on pro-environmental behavior.(2)Leisure involvement plays a mediating role between consumption motivation and pro-environmental behavior.(3)Place attachment plays a mediating role between consumption motivation and pro-environmental behavior.(4)Leisure involvement has a significantly positive impact on place attachment.
作者
杨占东
董耀华
赵晨蕾
梅雪
布和
YANG Zhandong;DONG Yaohua;ZHAO Chenlei;MEI Xue;BU He(School of Sports Leisure and Tourism,Beijing Sport University,Beijing 100084,China)
基金
The National Social Science(21BTY052)
The Beijing Social Science Fund Project(21JCC049)。
关键词
露营旅游
消费动机
休闲涉入
地方依恋
亲环境行为
camping tourism
consumption motivation
leisure involvement
place attachment
pro-environmental behavior
作者简介
First author:YANG Zhandong,E-mail:2370@bsu.edu.cn;Corresponding author:BU He,E-mail:bh@bsu.edu.cn。
