摘要
运用文献资料法,探究体育旅游产业发展现状与困境,并提出优化路径为推动我国体育旅游产业实现可持续性高质量发展提供参考。结果表明:我国体育旅游产业发展现状主要表现为产业规模不断扩大,相关政策不断完善,旅游产品不断创新,产业质量不断提升。针对存在问题提出优化路径:完善体育市场消费保障,改善市场消费环境;了解消费者需求,针对性提供旅游产品;融合高新技术,创新智能化旅游体验;创新体育旅游产品,避免同质化竞争;整合多方资源,推动相关产业融合发展;注重人才培养,强化多领域人才支撑。
By using the method of literature,this paper probes into the current situation and dilemma of the development of sports tourism industry,and puts forward the optimization path.The results show that the development status of China's sports tourism industry is mainly reflected in the continuous expansion of industrial scale;relevant policies have been continuously improved;continuous innovation of tourism products;the quality of the industry has been continuously improved.According to the existing problems,the optimization path is put forward:improve the consumption guarantee of sports market and improving the market consumption environment;understand consumer needs and provide targeted tourism products;integration of high and new technology,innovative intelligent travel experience;innovate sports tourism products to avoid homogeneous competition;integrate multiple resources to promote the integrated development of related industries;focus on personnel training and strengthen support for talents in various fields.
作者
焦一凡
马兆明
JIAO Yifan;MA Zhaoming(Ningxia University,Yinchuan 750021,Ningxia,China)
出处
《辽宁体育科技》
2024年第3期37-42,49,共7页
Liaoning Sport Science and Technology
关键词
体育旅游产业
高质量发展
优化路径
sports tourism industry
high quality development
optimization path
作者简介
焦一凡(2000-),男,硕士研究生,研究方向:学校体育理论与实践;通讯作者:马兆明(1976-),男,副教授,博士,硕士研究生导师,研究方向:学校体育理论与实践,E-mail:ma_zm@nxu.edu.cn。
