民族文化在旅游纪念品设计中的传承与创新——以故宫博物院为例

Ethnic Culture Inheritance and Innovation in Tourism Souvenir Design—Taking the Palace Museum as an Example

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摘要该文深入剖析了民族文化在旅游纪念品设计领域的传承与创新。文化传承是民族文化得以世代延续的生命线,它体现了一个民族历史积淀的总和与精神追求的框架。在此过程中,设计创新发挥着连接古今的关键作用,通过对传统文化符号的解构与重构,使其在现代社会语境中焕发出激越的生机。该文着重解析了故宫博物院在立足核心文化资源基础上,实现其文化元素向创新性商品转化的策略与路径。并基于案例的启示,提出了民族文化旅游纪念品设计的三大核心策略:深入挖掘文化底蕴,形成系统性认知;运用现代设计语汇进行文化重新编码;明确市场定位与差异化品牌建设。民族文化元素在旅游纪念品中的融合应用,需要对传统文化的传承与尊重及现代设计的创新性转化,方能实现文化认同唤起与商业效益的双丰收。 This article provides an in-depth analysis of the inheritance and innovation of ethnic culture in the field of tourism souvenir design.It is believed that cultural inheritance is the lifeline for the continuation of national culture from generation to generation,reflecting the sum of a nation's historical accumulation and the framework of spiritual pursuit.In this process,design innovation plays a crucial role in connecting the past and present,by deconstructing and reconstructing traditional cultural symbols,making them shine with vitality in the context of modern society.The article focuses on analyzing the strategy and path of the Palace Museum in transforming its cultural elements into innovative products based on core cultural resources.Based on case studies,this study proposes three core strategies for the design of ethnic cultural tourism souvenirs:deeply exploring cultural heritage and forming systematic cognition;using modern design vocabulary for cultural re coding;clarifying market positioning and differentiate brand building.The integration and application of ethnic cultural elements in tourism souvenirs require the inheritance and respect of traditional culture,as well as the innovative transformation of modern design,in order to achieve a dual harvest of cultural identity and commercial benefits.

作者张光 ZHANG Guang(Beihai University of Art and Design,Beihai Guangxi,536000,China)

机构地区北海艺术设计学院

出处《文化创新比较研究》 2024年第6期101-105,共5页 Comparative Study of Cultural Innovation

基金 2021年度广西高校中青年教师科研基础能力提升项目“‘互联网+’壮锦纹饰在旅游产品设计中的应用研究”(课题编号:2021KY1826) 北海艺术设计学院2022年度校级科研课题“壮锦纹饰在地方院校文化纪念品设计中的应用研究——以北海艺术设计学院为例”(课题编号:BYSK202202)。

关键词文化传承设计创新旅游纪念品案例分析市场定位品牌建设 Cultural heritage Design innovation Tourism souvenirs Case study Market positioning Brand building

分类号 J505 [艺术—艺术设计]

作者简介张光(1990,8-),男,四川乐山人,硕士,讲师,研究方向:品牌化设计,图形语言研究,职业教育。