摘要
为研究跨媒介阅读在文本内涵方面的增益或减损,本文在文献梳理和网络调查的基础上,围绕跨媒介阅读与阅读时长、沉浸程度、理解深度、生活联结、感知体验五个变量的关系建立假设、设计问卷、开展调查。利用李克特五级量表,采用回归分析法,确证了跨媒介阅读效能与五个变量之间的正相关性,并呈现递增态势。进一步通过跨媒介阅读比对实验进行验证,分析递增原因,提出维持可持续递增的建议。
In order to study the gains or losses of cross media reading in terms of text content,based on literature review and online surveys,we establish hypotheses,design questionnaires,and conduct surveys on the relationship between cross media reading and five variables:reading duration,immersion level,depth of understanding,life connection,and perceived experience.Using the Likert Five Scale and regression analysis,we confirm the positive correlation between cross media reading efficiency and the five variables,which shows an increasing trend.Further validation is conducted through cross media reading comparison experiments,the reasons for the increase are analyzed and feasible suggestions for maintaining sustainable growth are proposed.
作者
李志勇
赵玉
梅锦萍
Li Zhiyong;Zhao Yu;Mei Jinping(Jiangsu Prinvicial Survey Center for Social Situations and Public Opinions;School of Liberal Arts,Nanjing Xiaozhuang University;School of Business,Nanjing Xiaozhuang University)
出处
《调研世界》
CSSCI
2024年第2期76-87,共12页
The World of Survey and Research
关键词
跨媒介阅读
效能
问卷调查
因子分析
实验法
Cross Media Reading
Efficiency
Questionnaire Survey
Factor Analysis
Experimental Method
作者简介
李志勇,江苏省社情民意调查中心高级统计师,研究方向为社情民意调查;通讯作者:赵玉,2008年毕业于南京师范大学,获文艺学专业博士学位,现为南京晓庄学院副教授,研究方向为文学与传播,邮箱:2671491398@qq.com;梅锦萍,2019年毕业于南京大学,获工商管理专业博士学位,现为南京晓庄学院副教授,研究方向为公共经济学。
