摘要
作为整个社会平台化进程的一部分,文化生产平台化重新配置了文化内容的生产、传播与商品化,为文化实践与社会互动带来了新的机会与可能性。研究发现,技术可供性和想象可供性共同驱动了平台文化生产,影响了文化生产者的内容形态与创意表达。平台通过可见性机制设计和多面市场商业模式运作,得以支配文化生产和文化实践。值得注意的是,中国语境下的文化生产平台化嵌入特定历史阶段、政治经济制度与社会价值规范之中,也面临着不稳定性风险。在此过程中,机遇与挑战并存,共同塑造着当下文化生产者复杂的劳动体验与平台社会多元的文化景观。
The platformization of cultural production reconfigures the creation,dissemination and commodification of cultural content as part of the overall social platforming process,bringing new opportunities and possibilities for cultural practices and social interaction.It is found that technological affordance and imaginative affordance jointly drive platform cultural production,influence the content forms and creative expressions of cultural producers.Platforms can dominate cultural production and cultural practices by designing visibility mechanisms and multisided markets.It is worth noting that the platformization of cultural production in the Chinese context is embedded in specific historical stages,political and economic systems,and social value norms.It faces the risks of instability.In this process,both opportunities and challenges coexist,shaping the complex labor experience of cultural producers and the diverse cultural landscape of the platform society.
作者
王溥
黄丽坤
WANG Pu;HUANG Likun(School of Journalism and Information Communication,Huazhong University of Science and Technology,Wuhan 430074,China)
出处
《湖南大学学报（社会科学版）》
CSSCI
北大核心
2024年第1期146-151,共6页
Journal of Hunan University(Social Sciences)
基金
华中科技大学教学研究项目:全媒体视域下新闻采写课程教学创新研究(20211041)。
关键词
平台化
文化生产
平台
可供性
platformization
cultural production
platform
affordance
作者简介
王溥(1970-)男,湖北武汉人,华中科技大学新闻与信息传播学院教授,博士生导师,博士,研究方向:媒介产业、媒介经营管理。
