摘要
在“一带一路”的宏阔视域中,丝绸不仅是物质符号,更是文化符号,承载着跨越时空的文明交流意义,并深度融入全球生产生活实践之中。从符号学与影视传播理论视角出发,丝绸文化以其独特的历史积淀与艺术价值,在“一带一路”语境中表现出独特的符号表征形态,丝绸文化及其所蕴含的丝路精神与人类命运共同体理念交相辉映,共同织就“美美与共”的文化华章。丝绸文化纪录影像凭借多维视角与共情叙事,透过不同的传播策略,联结人类共同记忆,塑造跨文化传播的情感纽带,将丝绸符号转化为文明互鉴的传播载体,生动映现出世界文明交融互鉴的宏阔图景。丝绸文化兴于丝绸之路的经纬交织,繁荣于“一带一路”的时代拓展,既承载千年文脉的历史荣光,又在当代文明互鉴中焕发新生。作为世界文明对话与交融的智慧结晶,丝绸文化影像联延“一带一路”发展倡议,在纪录影像的呈现与传播中被深度开掘,彰显其独特的文化价值和时代意蕴,为“一带一路”建设提供文化支撑,助力其行稳致远、历久弥新。
Within the broad framework of the Belt and Road Initiative,silk emerges not merely as a historical trade commodity but as a trans-temporal,trans-spatial cultural signifier linking China to the world.As a bearer of China's civilizational heritage and a visual metaphor for the ideal of a shared future for humanity,silk—through documentary imagery—evokes aesthetic resonance and symbolic depth across cultures.Visual narratives centered on silk transcend linguistic and national boundaries by constructing a multidimensional communicative framework through symbolic reconstruction,empathetic storytelling,and cross-cultural emotion.Anchored in semiotics and visual communication theory,silk imagery in documentaries reflects the tangible artistry of textile craftsmanship and the intangible values of peace,cooperation,inclusivity,and mutual learning.Through layered visual codification,the cultural meanings of silk are constantly reinterpreted—its textures,patterns,and weaving techniques becoming a dynamic nexus of East-West cultural intersections.Works such as The Magical Craftmanship of Suzhou,The Brocade Story,and Jasmine Blossom exemplify this process,highlighting how silk evolves from a traditional technique into a globally meaningful sign system under the impetus of modernity.The documentary portrayal of silk culture increasingly adopts a“community aesthetics,”whereby individualized narratives foster collective emotional identification.Silk has become a communication highlight in the“Belt and Road Initiative”because of its long history and aesthetic charm and because it can inspire deep connections and value consensus among different cultures.Whether through depicting ancient towns like Nanxun in China or traditional weaving communities in India,silk-themed documentaries engage audiences in pluralistic emotional dialogues.These narratives merge“self”and“other”perspectives,weaving a fabric of shared value and cultural empathy.Moreover,silk imagery has broken through geographical limitations in space and connected the ancient and modern cultural contexts in time.It can be said that documentary imagery operates as both a historical mirror and a conduit for future communication.In the Belt and Road context,documentary film reinvigorates silk culture with renewed narrative vitality,positioning it as a mediating paradigm between tradition and innovation,East and West.Its rapid dissemination across new media platforms transforms silk from a cultural relic into a living resource,breathing new life into the contemporary ecosystem of civilizational exchange.Emerging from the longitudinal axes of the ancient Silk Road and flourishing in the temporal expansion of the Belt and Road,silk culture has not only shaped Chinese aesthetic imagination but also functions as a strategic site for intercultural dialogue within the vision of a global community of shared future.Through multimodal narrative strategies,documentary media reconfigure silk from a tangible artifact into a civilizational symbol,facilitating meaning-making in trans-cultural discourse.Such visual storytelling recovers historical trajectories while enabling a global audience to engage with contemporary Chinese culture,thus offering intellectual and emotional momentum for a high-quality development of the Belt and Road.
作者
任志明
任甜
Ren Zhiming;Ren Tian(School of Communication,Northwest Normal University,Lanzhou,730070,Gansu,China)
出处
《民族学刊》
北大核心
2025年第6期75-83,154,共10页
Journal of Ethnology
基金
甘肃省哲学社会科学规划重点项目“中国式现代化甘肃实践的目标愿景、重点难点及路径方法研究”(2023ZD001)
国家社科基金特别委托项目《中国节日影像志》子课题阶段性成果。
关键词
“一带一路”
丝绸文化
纪录影像
跨文化传播
人类命运共同体
Belt and Road
silk culture
documentary imagery
cross-cultural communication
a community of a shared future for mankind
作者简介
任志明,西北师范大学教授,博士生导师,研究方向:文化传播与文明互鉴、大汇流多模态及视听传播;任甜,西北师范大学传媒学院硕士研究生,研究方向:戏剧与影视学。
