摘要
大数据不仅是一种新兴的技术手段也是一种创新思维模式,深刻地改变了人们的生产生活方式。高校图书馆推广阅读亦是如此。在当前大数据的背景下,传统的图书馆阅读推广方式难以法满足大众的阅读偏好,数字化阅读成为新的发展方向。大数据技术使得高校图书馆阅读推广方式更加多元、推广目标群体更加精准,同时还可以更好地促进读者间的交流。从目前的情况看,高校图书馆存在阅读推广存在方式过于老旧、工作不够深入对个性化服务关注度不足、推广机制不健全及部门间缺乏团结协作精神等问题。在后续的发展中,要不断提高大数据技术使用意识,创新高校图书馆阅读推广方式;重视前期调研工作,提高阅读推广工作的个性化水平;协同各部门力量,健全图书馆阅读推广工作机制,从而不断创新高校图书馆阅读推广的理论和方法。
Big data is not only an emerging technical means,but also an innovative mode of thinking,which has profoundly changed people's way of production and life.The same applies to the promotion of reading in higher education libraries.In the current context of big data,digital reading has become a new development direction,and the traditional way of promoting library reading is difficult to meet the public's reading preferences.Big data technology makes the reading promotion methods of university libraries more diversified,promotes the target groups more accurate,and can also better promote the communication between readers.From the current actual situation,the reading promotion of university libraries has too old reading promotion methods,insufficient reading promotion work,insufficient attention to the personalized service,inadequate unity and cooperation in the promotion mechanism,and innovating the awareness of the use of big data technology,so as to improve the theory and methods of reading promotion in university libraries.
作者
徐洁
XU Jie(Shandong College of Economics and Business,Weifang Shandong,261011,China)
出处
《文化创新比较研究》
2023年第36期106-110,共5页
Comparative Study of Cultural Innovation
关键词
大数据
高校图书馆
阅读推广
创新
数字化
理论和方法
Big data
University library
Reading promotion
Innovation
Digital
Theory and method
作者简介
徐洁(1982,3-),女,山东潍坊人,硕士,研究方向:高校图书馆创新与发展。
