摘要
20世纪90年代,美国学者巴伦·李维斯和克利夫·纳斯围绕着“人们该如何像对待真人实景一样对待电脑、电视和新媒体”这一问题展开研究,提出了传播学中关于人机互动的经典理论——媒体等同理论,即“把媒体等同于现实生活”。然而,在20多年后的今天,随着智媒时代的到来,这种理论产生的前提和情景都已经发生了根本性的变化,传统意义上的“媒介等同”是否还存在,人机互动模式是否发生新的演化,也就成为一个需要重新讨论的问题。在知乎用户与社会机器人的互动中,知乎用户能及时、敏锐地辨别真实生活和媒体世界,他们的媒体实践受到了社交机器人的影响而有所改变,但这些改变往往带着抗拒的态度,不同于传统“媒介等同理论”所说的礼貌、互惠等人类社会规则。这些现象表明随着强人工智能时代的到来,来自经验世界的传统传播理论正面临着新的挑战。
In the 1990s,American scholars Byron Reeves and Clifford Nass conducted research on the question"How should people treat computers,television and new media like real scenes"and put forward the classic theory of human-computer interaction in communication study-media equation theory,which means,equating media with real life.However,today after more than twenty years with the advent of the intelligent media age,both the premise and scenario of this theory have undergone fundamental changes.Therefore,whether the traditional media equation still exists and whether the human-machine interaction model has undergone new evolution has become a question in need of re-discussion.In the interaction between Zhihu users and social robots,the former can timely and perceptively distinguish the real life and the media world.Affected by social robots,their media practice has changed somehow but often with resistance,which is different from politeness,reciprocity and other human social rules proposed in the traditional media equation theory.All these phenomena suggest that the traditional communication theory from the empirical world is facing new challenges with the advent of the era of strong artificial intelligence.
作者
连水兴
张雪蓉
Lian Shuixing;Zhang Xuerong(Communication College,Fujian Normal University,Fuzhou,Fujian,350117)
出处
《福州大学学报（哲学社会科学版）》
2023年第6期155-163,172,共10页
Journal of Fuzhou University(Philosophy and Social Sciences)
基金
国家社科基金一般项目“马克思主义对近百年来传播理论发展的影响研究”(21BXW106)。
关键词
媒体等同
社交机器人
知乎
人机交互
media equation
social robots
Zhihu
human-computer interaction
作者简介
连水兴,男,福建漳州人,福建师范大学传播学院教授、博士生导师,马克思主义与当代媒介研究中心(福建省社会科学研究基地)研究员,lianshuixing@163.com。
