摘要
以马蜂窝“M露营社”热门露营城市北京、上海、广州、成都的露营地网络攻略和评论文本为数据来源,通过ROST CM6的高频词提取和语义网络分析,分析现阶段国内露营旅游行为特征。结果发现,露营旅游主要基于放松、社交两大动机,露营旅游的目的地选择、游憩活动等偏好呈现较强共性,露营旅游的核心要素是露营地的自然风景,游客对露营旅游的服务要求虽然不高,但是体验感好且层次丰富。
Camping tourism,as one of the best ways to“get close to nature”,has been favored by domestic tourists in recent years,especially during the COVID-19 epidemic.The article takes the online guides and comment texts of the campsites in the popular camping cities of Beijing,Shanghai,Guangzhou,and Chengdu of“M Camping Club”of Mafengwo.cn as the data source,and analyzes the behavioral characteristics of camping tourism in China at the present stage through the high-frequency word extraction and semantic network analysis of ROST CM6.The results are as follows:the two main motives for camping tourism are relaxation and socialization;the preferences for destination selection and recreational activities in camping tourism show strong commonality;the core element of camping tourism is the natural scenery of campgrounds;and the tourists service requirements for camping tourism are not high but the experience is good and rich in levels.
作者
刘慧娟
曹超轶
LIU Huijuan;CAO Chaoyi(Anhui Business College,Wuhu 241002,Anhui,China;University Putra,Selangor Darul Ehsan 43400,Malaysia)
出处
《四川旅游学院学报》
2023年第6期34-39,共6页
Journal of Sichuan Tourism University
基金
安徽商贸职业技术学院校级重点项目“后疫情时代都市露营旅游高质量发展研究”,项目编号:2022ZDG08
安徽商贸职业技术学院拔尖人才项目,项目编号:2020sgxm08。
关键词
露营旅游
旅游行为
文本分析法
camping tourism
tourism behavior
text analysis
作者简介
刘慧娟,女,硕士,安徽商贸职业技术学院讲师,研究方向:文化旅游;曹超轶,男,安徽商贸职业技术学院讲师,马来西亚博特拉大学博士研究生,研究方向:文化旅游。
