摘要
"丝绸之路经济带"的实施将西北重要的生态屏障区——甘肃转变为向西开放的前沿阵地,提出了对外开放、突出地方特色、着重绿色发展的新发展思路。处于丝绸之路关键段的河西走廊是甘肃省生态屏障建设水平最高的地区,集历史、民族和全样自然景观等多元旅游资源于一身,是我国最早发展入境旅游的地区,具有较好的知名度和开发经验。随着大众旅游的常态化,包括中国在内的亚太地区愈加被世界旅游所关注,而露营旅游成为时下旅游市场的刚需和新的增长点,将入境旅游和露营旅游相结合已成为大势所趋。因此,通过回顾露营旅游的发展态势和建设情况,以入境旅游为视角,对河西走廊露营旅游的资源、政策、区位、交通、经济、文化、环境、人才、客源地和露营地进行了剖析,从定位、方略及对策等方面提出合理化建议。分析表明:河西走廊可通过露营旅游将多元旅游资源融合、串接,进一步凸显地方特色。河西走廊露营旅游应面向国际,定位高端旅游开发和建设。中长期瞄准国际高端市场,近期可借助政府引导培育河西走廊的周边和发达地区。另外,将现代发达的交通方式与地方、历史的交通体验相结合,在不同时期,设立不同主题的营销系列,将目前的观光旅游向增强体验感和参与度进行转变。同时,借势"丝绸之路经济带"建设,拓展国际市场,提升河西走廊旅游业。
As a significant ecological protective screen in northwestern China, Gansu Province is changed into foremost position of opening to the west, providing the new thinking such as open-door to the outside world as well as highlighting local feature and green development, following the implementation of the Silk Road Economic Belt. The Hexi Corridor along the key section of the Silk Road, is the forefront construction region of ecological protective screen in Gansu province, and integrate the historical, ethnographic, and multiple landscapes with better brand awareness and development experience due to the earliest regions on developing inbound tourism. Owing to the normalization of mass tourism, more international attention given to the Asia-Pacific region including China, as well as new growth points and rigid demand of tourism, camping should be developed by the insight of inbound tourism. In this paper, the development and organization of camping are firstly summarized. The resources, policies, location, traffic, economic growth, culture, environment, professional talent, passenger source, and campsites of the Hexi Corridor were analyzed, respectively. Then, the position, strategies, and measures are discussed under the implementation of the Belt and Road. The result showed that the strategy of camping should be aimed at the international market as high-end tourism in the mid or long-term. However, there is a recent need to cultivate domestic market especially in the surrounding and developed provinces by government guidance. The multiple tourism resources of the Hexi Corridor should be further integrated and highlighted on the local trait. Moreover, the modern developed traffic means and ancient transportation are also need to be considered to combine together. According to the distribution of inbound tourism and particular preferences, the various marketing themes at different time should be well-organized. All of these proposals could be used to improve the overall experience, which could promote the rapid development of tourism.
作者
朱荣
薛勇
ZHU Rong;XUE Yong(Gansu Institute of Architectural Design and Research Co.Ltd.,Lanzhou 730030,China)
出处
《冰川冻土》
CSCD
北大核心
2019年第1期246-256,共11页
Journal of Glaciology and Geocryology
基金
国家自然科学基金重大项目"中国冰冻圈服务功能形成过程及其综合区划研究-冻土和积雪的服役功能"(41690144)
国家社会科学基金项目"丝绸之路经济带建设中的我国西北段产业结构与空间布局研究"(14BJY086)资助
关键词
露营旅游
入境旅游
河西走廊
丝绸之路
camping tourism
inbound tourism
Hexi Corridor
Silk Road Economic Belt
作者简介
朱荣(1986-),女,甘肃张掖人,全国注册咨询工程师,2009年在长安大学获学士学位,从事建筑经济研究.E-mail:zhurong_ce@sina.com.
