摘要
现如今,随着社会经济的不断发展,我国服装市场面临着更大的压力。时尚服装市场营销工作的开展应充分考虑消费者的需求,了解市场的变化特点和发展现状。基于此,文章首先分析新形势下时尚服装市场营销的必要性,提出时尚服装市场营销过程中存在的一些关键问题,并探索时尚服装市场营销转型的具体路径和方法,进而掌握时尚服装市场营销的主要发展趋势,提高时尚服装企业的整体应变能力,使其在激烈的市场竞争中占据更有利的地位,促进时尚服装市场营销转型目标的实现。
Nowadays,with the continuous development of social economy,China’s clothing market is facing greater pressure.The development of fashion clothing marketing should fully consider the needs of consumers and understand the changing characteristics and development status of the market.Based on this,this paper first analyzes the necessity of fashion clothing marketing under the new situation,puts forward some key problems in the process of fashion clothing marketing,and explores the specific path and method of fashion clothing marketing transformation,so as to master the main development trend of fashion clothing marketing,improve the overall adaptability of fashion clothing enterprises,and make them occupy a more favorable position in the fierce market competition,promote the realization of the transformation goal of fashion clothing marketing.
作者
许煜琨
Xu Yukun(He’nan Industry and Trade Vocational College,Zhengzhou 450053,China)
关键词
新形势
时尚服装产业
市场营销
new situation
fashion clothing industry
marketing
作者简介
许煜琨(1996—),女,河南焦作人,助教,硕士,研究方向:市场营销。
