摘要
当下社会正由工业文明向信息文明及人工智能转型,人们的生活方式及时尚消费理念发生骤变。为研究服饰设计服务新模式,文章选取服饰形制与穿着场域均具有典型特征的婚礼服为研究对象,在梳理中国传统婚服风尚的基础上,采用问卷及深度访谈等社会调研方法,重点对新时代婚礼服的消费意向与人工智能技术下婚礼服的设计服务模式开展探究。研究发现:消费者对婚礼服饰设计个性化、选购自主化、仪式情景化、服务智能化等需求明显增强,提出以消费者为中心,基于服装智能定制系统、大数据及数字媒体技术下,从流行预测、定制设计生产与场景营造三方面构建高效、精准、完整的设计服务模式,为今后婚礼相关产业联动发展提供参考与借鉴。
It is being a period transforming from industrial civilization to information civilization and artificial intelligence,and people’s life style and consumption concept of fashion goods have changed drastically.This study is focusing on new modes of clothing design service.For this study,wedding dresses distinct in shape,structure,and wearing occasions are selected to explore the purchase intention of wedding dresses and wedding dress design service mode assisted with artificial intelligence in the new era based on review of traditional Chinese wedding dress fashion by means of questionnaire and in-depth interview.The study shows that consumers require higher level of personalized design,decision-making in purchase,contextualized ceremony and intellectualized service.It is proposed to establish an efficient precision complete design service mode centered on consumers from the aspects of fashion forecasting,custom design and production,and scenario building with the assist of intelligent garment customization system,big data and digital media technology,which can provide a reference for the interconnected development of nuptial-related industries in future.
作者
王馨子
王婧雯
邢乐
WANG Xinzi;WANG Jingwen;XING Le(Central Saint Martins,Lniversity of the Arts London,London N1C 4AA,LK;School of Design,Jiangnan University,Wuxi 214122,China;Jiangsu Provincial Non-material Cultural Heritage Research Base,Jiangnan University,Wuxi 214122,China)
出处
《丝绸》
CAS
CSCD
北大核心
2021年第3期120-126,共7页
Journal of Silk
基金
教育部人文社科青年基金项目(18YJC760105)
江苏省教育厅哲学社会科学研究基金项目(2017SJB0801)。
关键词
婚礼服饰
人工智能
消费需求
设计服务
产业联动
wedding dress
artificial intelligence
consumption needs
design service
industrial linkage
作者简介
王馨子(1997-),女,硕士研究生,研究方向为服饰品牌、营销及文化;通信作者:邢乐,副教授,xingle5945@163.com。
