摘要
随着我国市场经济的快速发展,我国服装市场面临着前所未有的挑战和压力。如何让服装贸易行业满足日渐增长的消费者的需求是我们首要考虑的问题。另外,服装行业目前还应该对营销环境有一个清晰的认识,通过对服装市场大环境的分析可以更清楚目前的处境。因此不断的创新营销策略,适应大环境的变化,从而提高服装市场的应变能力和适应能力,加强竞争能力,推动服装市场营销路径成功转型。
With the rapid development of China’s market economy,China’s clothing market is facing unprecedented challenges and pressure.How to make the clothing trade industry meet the growing needs of consumers is our primary consideration.In addition,the clothing industry should also have a clear understanding of the marketing environment,and through the analysis of the clothing market environment the current situation can be made clearer.Therefore,we should constantly innovate marketing strategies to adapt to the changes of the environment,so as to improve the adaptability and adaptability of the clothing market,strengthen the competitiveness,and promote the successful transformation of the clothing marketing path.
作者
饶弦
Rao Xian(Wuhan Institute of Design and Sciences,Wuhan Hu’bei 430205)
出处
《山东纺织经济》
2021年第9期40-42,共3页
Shandong Textile Economy
关键词
信息时代
服装营销
转型路径
information age
clothing marketing
transformation path
作者简介
饶弦(1985-),女,湖北武汉人,硕士,助教,研究方向:时尚营销、服装品牌管理。
