摘要
新媒体正处在高速发展的时期,人们获取信息的方式也从传统媒体阵地转移到新媒体阵地。以抖音APP为首的新媒体平台近年来发展态势迅猛,引领人们进入了人人皆可自媒体的时代。诸多专业与非专业武术爱好者开始上传传统武术文化视频,大量视频的涌入,使没有专业武术知识的普通爱好者陷入了辨别武术真假的难题,传统武术的传播也陷入了困境。传统武术如何更好地适应新媒体平台进行传播发展,成为了当下急需解决的重要问题。以新媒体平台为背景,将传统武术作为主体,以新媒体潮流下武术传播的困境与对策为研究对象进行研究。针对传统武术文化存在的困境提出相应的对策,从而帮助传统武术文化摆脱困境。
New media is in a period of rapid development,and people’s access to information has shifted from traditional media positions to new media positions. Pouyin APP has been developing fiercely in recent years,leading people into the era of self-media for everyone. Many professional and non-professional martial arts enthusiasts have started to upload videos of traditional martial arts culture,and the influx of a large number of videos has put ordinary enthusiasts without professional martial arts knowledge in a difficult situation of identifying the authenticity of martial arts,and the dissemination of traditional martial arts has also fallen into a dilemma,and how traditional martial arts How to better adapt traditional martial arts to new media platforms for communication and development has become an important issue urgently needed to be solved. With new media platforms as the background, traditional martial arts as the main body and the dilemma and countermeasures of martial arts communication under the trend of new media as the research object, corresponding countermeasures are proposed in view of the dilemma of traditional martial arts culture. So as to help traditional martial arts culture out of trouble.
作者
毛龙
MAO Long(Shanxi Sports Vocational College,Taiyuan 030006,Shanxi,China)
出处
《辽宁体育科技》
2023年第1期71-74,共4页
Liaoning Sport Science and Technology
基金
2018年度国家社会科学基金后期资助项目(项目编号:18FTY003)
2020年山西省教育科学“十三五”规划互联网+教育专项课项目(项目编号:HLW-20071)
2021年山西省高等学校教学改革创新项目(项目编号:J2021494)。
关键词
新媒体
抖音
武术
传播
new media
Douyin APP
martial arts
communication
作者简介
毛龙(1984-)男,讲师,硕士,研究方向:体育教育训练学。
