摘要
以微信、微博、B站、抖音、豆瓣、百度百科等为代表的社交媒体推动了当代文艺的生产和消费,也促成了当代文艺评论的转型。文艺评论体系中出现了新的标准即网民权威,社交媒体催生了新的评论方式和语体风格,拓展了文艺评论的公共空间。社交媒体带给文艺评论的不仅有赋权,也有剥夺或阻碍。当社交媒体出现反连接的情形时,旨在获得注意力、流量或商业利益的“锁定”,不再具有互联网开放精神的“隔离”和无法选择的“退出”,使得文艺评论出现了景观化和圈层化的趋势,文艺评论被流量和算法劫持,表达方式日益表演化、浮夸化,难以完成有效的对话;圈层中的舒适区、同温层和过度连接使评论者产生了强烈的认同感和排他性,加速了审美固化的形成,导致文艺评论丧失生命力、创造力和行动力。
Social media represented by WeChat,Weibo,Bilibili,Douyin,Douban,and Baidu baike have influenced the production and consumption of contemporary literature and art,and also contributed to the transformation of contemporary literature and art criticism.A new standard,the authority of netizens,has emerged in the literary and art criticism system.Social media has given birth to new commentary methods and styles,and expanded the public space of literary criticism.What social media brings to literary and art criticism not only empowerment,but also depriving or hindering.When anti-connection occurs in social media,the"lock-in"aimed at gaining attention,traffic or commercial interests,the"isolation"that no longer has the spirit of Internet openness and the"dropping out"that cannot be chosen,will find the trend of"spectacularisation"and"circle specialization"of literary and art criticism appear,which is hijacked by traffic and algorithms and is increasingly performative and exaggerated of expression.It is difficult to achieve the effective dialogue;The comfort zone,stratosphere and excessive connection in the circle make the critics have a stronger sense of identity and exclusivity,and the excessive reliance on the circle also accelerates the formation of aesthetic solidification.The spectacularisation and circle specialization of literature and art criticism may make itself lose vitality,creativity and action.
作者
胡疆锋
刘佳
Hu Jiangfeng;Liu Jia
出处
《中州学刊》
CSSCI
北大核心
2022年第4期140-147,共8页
Academic Journal of Zhongzhou
基金
国家社会科学基金艺术学重大项目“微时代的文艺批评”(2019ZD02)。
关键词
社交媒体
文艺评论
赋权
景观化
圈层化
反连接
social media
literary and art criticism
empowerment
spectacularisation
circle specialization
anti-connection
作者简介
胡疆锋,男,首都师范大学文学院、文艺评论研究中心教授,博士生导师(北京100089),北京市文学艺术界联合会2021年度签约评论家(北京100031);刘佳,女,首都师范大学文学院博士生(北京100089)。