摘要
随着我国人口老龄化程度的不断加深,国家作出实施积极应对人口老龄化国家战略的重要战略部署。回顾了健康传播、老年人健康传播在我国的发展。在新媒体时代,健康类网站、微博、微信公众号,以及移动客户端、移动短视频平台等,是健康信息传播的主要途径。为了更好地进行老年人健康传播,需要加强政府监管,促使信息发布者增强自律意识,加强对健康信息内容的质量把控,开发适合老年人需求的新媒介产品,培养老年群体的良好媒介素养。
As population aging in China continues to intensify,the Chinese government has made an important strategic plan to implement the national strategy to actively respond to the problem.This paper reviewed the development of health communication and elderly health communication in China.In the era of new media,health websites,microblogs,We Chat official accounts,mobile clients and mobile short video platforms are the main channels for dissemination of health information.In order to promote health communication for the elderly,it is necessary to develop new media products catering to the needs of older people,enhance the self-discipline awareness of information publishers,strengthen quality control of health information,enhance government supervision,and cultivate good media literacy for the elderly.
作者
刘林曦
LIU Linxi(School of Joumalisin and Communication,Henan University,Kciifeng 475001,Henan Province,China)
出处
《老龄科学研究》
2021年第11期68-77,共10页
Scientific Research on Aging
关键词
新媒体
老龄化
健康传播
老年人健康传播
new media
population aging
health communication
elderly health communication
作者简介
刘林曦(1997-),河南郑州人,河南大学新闻与传播学院硕士研究生,研究方向为媒介融合与健康传播。
