摘要
运动项目产业发展潜力是对各运动项目产业化发展前景及后续能力的判断,是现有产业资源在内外因素作用下形成、可能在未来得以发挥的潜在能力。分析运动项目产业发展潜力的来源,并寻求将发展潜力转化为现实竞争力的显化动力,是推动体育产业高质量发展的理论与现实需要。基于产业发展学理论及相关研究,并结合国内外运动项目产业发展实践,研究认为,运动项目产业发展潜力主要由自我成长潜力、市场扩张潜力和外源支持潜力共同构成,来源于项目特征、企业素质、产业集群、资源禀赋、市场需求、关联产业、产业政策等不同因素,并能在技术创新与制度创新、赛事活动与营销推广、产业链整合与产业间融合等动力条件下显化为产业的现实发展力与竞争力。
The development potential of sports events industry is the judgment of its development prospect and follow-up ability.It is the potential ability formed by the existing industrial resources under the internal and external factors.Analyzing the source of the development potential of sports industry and seeking how to transform it into practical competitiveness is the theoretical and practical need to promote the high-quality development of sports industry.Based on the theory of industrial development and related research,combined with the development practice at home and abroad,the research shows that the development potential of sports events industry is mainly composed of self growth,market expansion and external support.It comes from different factors such as project characteristics,enterprise quality,industrial clusters,resource endowment,market demand,related industries,industrial policies,and can be manifested into the realistic developmental and competitive power under the dynamic conditions of technical innovation and systematic innovation,game activities and sales promotion,and the integration of industrial chain and between different industries.
作者
胡佳澍
黄海燕
HU Jia-shu;HUANG Hai-yan(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)
出处
《体育学刊》
CAS
CSSCI
北大核心
2021年第6期59-66,共8页
Journal of Physical Education
基金
上海市哲学社会科学基金青年项目(2020ETY002)。
关键词
体育产业
运动项目产业
发展潜力
产业竞争力
高质量发展
sports industry
sports events industry
development potential
industrial competitiveness
high-quality development
作者简介
胡佳澍(1990-),女,讲师,博士,研究方向:体育经济与管理。E-mail:hu_jiashu@yeah.net。
