摘要
运用文献研究法、实地考察法、访谈法等,辨析山地户外运动特色小镇概念,分析当前山地户外运动特色小镇产业开发现状,认为山地户外运动特色小镇缺少主题建设、产业融合度不强等因素制约了特色小镇的产业开发。基于此,提出山地户外运动特色小镇产业开发策略:打造“特、众”的山地户外运动服务体系;发展多产业融合的体育旅游新业态;构建品牌“山地户外运动赛事和节庆体育活动”驱动模式;建设智慧体育旅游网络信息平台和智慧标志系统;丰富“畅、真、舒、奇”的山地户外运动内涵;健全山地户外运动特色小镇产业开发的政府相关部门和企业的协同机制。
By using the methods of literature review, field investigation and interview, this paper analyzes the connotation of the concept of mountain outdoor sports of characteristic town, discusses the current industrial development status of mountain outdoor sports of characteristic town. It is concluded that the sustainable development of the characteristic town is restricted by such factors as the lack of prominent characteristics of mountain outdoor sports town and the low degree of industrial integration. Based on this, this paper puts forward the industrial development strategy of mountain outdoor sports of characteristic towns: creating a“special, public”mountain outdoor sports product system;constructing a new form of sports tourism with multi-industry integration and development;building the brand “mountain outdoor sports events and festival sports activities” drive development model;setting up a smart sports tourism network information platform and smart sign system;enriching the cultural connotation of“smooth, true, leisure and wonderful”mountain outdoor sports;and improving the coordination mechanism between relevant government departments and enterprises for the industrial development of small towns with mountain outdoor sports characteristics.
作者
罗锐
鲍明晓
蔡林
LUO Rui;BAO Mingxiao;CAI Lin(Sichuan Tourism University,Chengdu,Sichuan 610100,China;Beijing Sport University,Beijing 100084,China)
出处
《首都体育学院学报》
CSSCI
北大核心
2019年第4期311-315,共5页
Journal of Capital University of Physical Education and Sports
基金
教育部西南地区旅游与健康教育扶贫实验项目(XN0105B)
川藏旅游产业竞争力提升协同创新中心项目(17CZZX 04)
关键词
特色小镇
体育旅游
山地户外运动
运动休闲特色小镇
体育产业
旅游产业
产业融合
产业开发
characteristic towns
sports tourism
mountain outdoor sports
sports and leisure characteristic town
sports industry
tourism industry
industrial convergence
industrial development
作者简介
第一作者:罗锐(1983-),男,硕士,副教授,研究方向为休闲体育产业与文化,E-mail:763049267@qq.com。
