移动音频有声阅读平台场景化服务机理模型及其价值实现路径被引量：8

Scenario Service Mechanism Model and Value Realization Path of Mobile Audio Reading Platform

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摘要【目的/意义】移动音频有声阅读平台场景化服务离不开对其影响的各类因素及其相互作用关系的挖掘。在此基础上,借助各类影响因素之间的交互作用,动态地调节各类影响因素的配置关系和配置方式,形成移动音频有声阅读平台的场景化功效。【方法/过程】为此,将服务三要素以及场景要素、情境要素和信息期望纳入移动音频有声阅读平台服务的研究视野,综合运用集成和适配的方法,构建了移动音频有声阅读平台的服务机理模型。【结果/结论】以喜马拉雅移动音频有声阅读平台为例,对本文构建的移动音频有声阅读平台服务机理模型进行实证,结果表明集成和适配是有声平台的服务方向;设计和规划了移动音频有声阅读平台服务路径,对移动音频有声阅读平台服务予以启示。【创新/局限】研究方法局限于文献进行的案例研究,下一步将继续深入进行实证研究。【Purpose/significance】The scenario service of mobile audio reading platform is related to various influencing factors and their interactions.On the basis,according to the interaction between various influencing factors,the configuration relationship and configuration mode of various influencing factors are dynamically adjusted to function the scenario effect of mobile audio reading platform.【Method/process】To solve this problem,three elements of service,scenario elements,contextual elements and information expectation are brought into the research field of vision of mobile audio reading platform service,and the service mechanism model of mobile audio reading platform is constructed by using the method of integration and adaptation.【Result/conclusion】Taking Himalayan Mobile Audio Reading Platform as an example,the service mechanism model of the mobile audio reading platform constructed is empirically analyzed in this paper.The results show that integration and adaptation are the service direction of the audio platform,and the service path of the mobile audio reading platform is designed and planned,which can provide enlightenment for the service of the mobile audio reading platform.【Innovation/limitation】The research method is limited to the case study conducted by the literature,and the next step will continue in-depth empirical research.

作者王福高化刘俊华李哲王科唯韩丽萍 WANG Fu;GAO Hua;LIU Jun-hua;LI Zhe;WANG Ke-wei;HAN Li-ping(School of Economics and Management,Inner Mongolia University of Technology,Hohhot China;Inner Mongolia Modem Logistics and Supply Chain Management Research Center,Hohhot 010051,China;Inner Mongolia Internet Economy Research Center,Hohhot 010051,China)

机构地区内蒙古工业大学经济管理学院内蒙古现代物流与供应链管理研究中心内蒙古互联网经济研究中心

出处《情报科学》 CSSCI 北大核心 2021年第11期150-156,172,共8页 Information Science

基金内蒙古工业大学经济管理学院案例立项项目“挖掘产品痛点,打造极致体验:场景化服务机理模型及其价值实现路径”(2019001)

关键词移动音频有声阅读服务场景化服务服务机理模型价值实现路径集成适配 mobile audio reading service scenario service service mechanism model value realization path integrated adaptation

分类号 G250.7 [文化科学—图书馆学]

作者简介王福(1975-),男,内蒙古自治区化德县人,副教授,博士,硕士生导师,主要从事商业模式创新研究;高化(1998-),女,山东海阳人,硕士研究生,主要从事商业模式创新研究;通信作者:刘俊华(1972-),女,教授,内蒙古自治区凉城县人,博士,硕士生导师,主要从事物流与供应链管理研究;李哲(1997-),男,山东菏泽人,硕士研究生,主要从事物流与供应链管理研究;王科唯(1973-),男,内蒙古自治区通辽人,副教授,博士,硕士生导师,主要从事区域经济管理研究;韩丽萍(1977-),女,内蒙古自治区兴安盟人,教授,博士,硕士生导师,主要从事运营管理研究。