摘要
小农户与现代市场的有效对接是小农户与现代农业有机衔接的关键所在,而小农户与电商市场的对接既有助于打破小农户与大市场对接的壁垒,又有助于实现乡村产业振兴的目标,具有很强的现实和理论意义。对陕西省眉县Z村进行实地调研发现,当地电商发展呈现出参与人数多、经营手段网络化、商品品质有保障等特点,电商的发展增加了小农户的经济收入,激发了乡村的社会活力,加剧了乡村的经济分化,打破了乡村内部原有的社会生活秩序。地方政府、村集体、乡村精英等多元主体的支持是实现小农户与电商市场有效对接的重要保障,地方政府在中间发挥统合作用。地方政府的政策扶持、村集体的监督、乡村精英的社会化服务等三重机制共同作用,可有效突破小农户对接电商市场过程中面临的难点,为小农户与电商市场的对接奠定基础并提供保障,以最大化的资源整合促使小农户与电商市场的有效对接。由此,考虑到当前电商市场发展现状与存在问题,为进一步推动小农户与电商市场有效对接,需要不断加强面向小农户的电商职业教育,引导各市场主体参与电商相关基础服务建设,加强相关监管部门对农产品的规范化管理。
The effective linkage of small farmers and modern markets is the key to achieving the organic connection between small farmers and modern agriculture.The linkage of small farmers and e-commerce markets not only helps to break the barriers between small farmers and the big market,but also helps to achieve the prosperity of rural industries,which has great practical and theoretical significance.Through field investigations in Zhai Village,Meixian County,Shaanxi Province,it is found that the development of local e-commerce presents the characteristics of a large number of participants,networked operation,and improved quality.The development of e-commerce has increased the economic income of small farmers and activated the social vitality of the village,intensified the economic differentiation within the village,and reshaped the social and economic order of the village.The joint participation of local governments,village collectives,and village elites is an important mechanism for realizing the effective connection between small farmers and the e-commerce market,and local governments play the unified role in it.Among them,the three mechanisms of government policy support,village collective supervision,and the socialized service of village elite have effectively resolved the individual limitations of the linkage between small farmers and the e-commerce market,laid the solid foundation,and provided guarantee to realize the effective linkage between small farmers and the e commerce market with maximized resources integration.Therefore,based on the current status and problems of e-commerce development,in order to further promote the effective linkage between small farmers and the e-commerce market,first,e-commerce vocational education for farmers should be continually strengthened;second,the governments should guide various market players to participate the construction of basic services that is related to e-commerce;and third,it is necessary to strengthen the standardized management of agricultural products related regulatory agencies.
作者
甘颖
GAN Ying(School of Sociology,Wuhan University,Wuhan 430072,Hubei,China)
出处
《中国流通经济》
CSSCI
北大核心
2021年第10期21-29,共9页
China Business and Market
基金
国家社会科学基金重点项目“村庄治理现代化的区域差异研究”(18ASH002)。
关键词
电商市场
小农户
地方政府
村集体
乡村精英
e-commerce market
small farmers
local government
rural collective
village elites
作者简介
甘颖(1992-),女,侗族,广西壮族自治区南宁市人,武汉大学社会学院博士研究生,主要研究方向为经济社会学、城乡社会。
