摘要
新媒体时代,公众通过网络逐渐掌握了舆论的话语权,议程设置已从传统媒体转向网络,颠覆了传统议程设置功能.在这一背景下,研究突发公共事件舆论传播过程中网媒议程和网民议程的博弈与互动机制具有时代特征和重要现实意义.根据议题属性将议题分为正向议题和负向议题,运用演化博弈方法构建了政府引导下的网络媒体和网民议程设置的博弈模型,对模型求解分析与数值仿真,探讨了不同条件下的议程演化趋势.突发公共事件爆发后,社会环境氛围对网络媒体和网民的议程选择有直接影响;双方议程设置利益和效用的差异使网媒议程和网民议程交互影响而产生波动;当负向社会环境占据主导地位,两方系统很难靠自身实现良性运转时,政府应通过设置政府议程参与到舆情治理中,通过心理效应和奖惩制度引导网媒议程和网民议程,通过三方联动建立舆情危机的协同治理体系.
In the era of new media,the public gradually grasps the voice of public opinion through the network,and agenda setting has changed from traditional media to network,subverting the function of traditional agenda setting.Under this background,it’s of epochal characteristics and important practical significance to study the game and interaction mechanism between Internet media agenda and netizens agenda in the process of public opinion dissemination of public emergencies.The topics are divided into positive and negative topics.The game model of government-guided agenda settings of Internet media and netizens is constructed by evolutionary game theory.The solution analysis and numerical simulation of the model are carried out,and the evolution trend of the agenda under different conditions is discussed.After the outbreak of public emergencies,the social environment atmosphere influences the agenda choice of network media sand netizens.When the negative social environment dominates,the government should participate in public opinion governance through agenda setting,and guide the agenda of network media and netizens through psychological effect and reward and punishment system.
作者
张宝生
张庆普
ZHANG Bao-sheng;ZHANG Qing-pu(School of Management,Harbin Normal University,Harbin 150025,China;School of Management,Harbin Institute of Technology,Harbin 150001,China)
出处
《数学的实践与认识》
2021年第13期18-28,共11页
Mathematics in Practice and Theory
基金
国家自然科学基金(71702039)
教育部人文社会科学研究一般项目(16YJC870019)
黑龙江省自然科学基金(LH2019G009)
黑龙江省哲学社会科学研究规划项目(18SHD349
16SHD02)。
关键词
突发公共事件
网媒议程
网民议程
媒体议程
政府议程
public emergencies
online media agenda
netizens agenda
media agenda
government agenda
