摘要
通过二元Logistics模型,对宿州民众的非物质文化遗产认知度和非遗产品购买意愿的影响因素进行实证研究。研究结果表明:民众的年龄、非遗传播意愿、学习意愿和参加非遗保护活动经历对民众非遗类产品购买意愿具有显著影响;民众的性别、职业、文化程度、户籍、兴趣度、关注度、月收入、了解程度等不具有显著影响。
Using binary logistic model,people’s perception of intangible cultural heritage and their willingness to purchase non-material cultural heritage products in Suzhou were analyzed. The results show that age,willingness to spread intangible cultural heritage,willingness to learn and experience of participating in intangible cultural heritage protection activities have significant effects on people’s willingness to buy non-heritage products. People’s gender,occupation,education level,household registration,degree of interest,attention,monthly income and degree of understanding have no significant impact.
作者
夏青松
XIA Qingsong(School of Management,China University of Mining and Technology,Xuzhou,Jiangsu 221000,China;Department of Economic Management,Suzhou Vocational and Technical College,Suzhou,Anhui 234000,China)
出处
《宜宾学院学报》
2019年第11期67-74,94,共9页
Journal of Yibin University
基金
安徽省优秀青年人才支持计划项目(gxyqZD2018107)
关键词
非物质文化遗产
认知度
购买意愿
宿州
Intangible cultural heritage
cognition
purchase intention
Suzhou
作者简介
夏青松(1980-),男,安徽巢湖人,副教授,博士研究生,主要从事消费者行为研究。
