摘要
基于C2C店铺服务质量指标,运用多种空间分析方法分析县域尺度下中原城市群C2C淘宝店铺服务质量的空间分异特征及其影响因素。研究发现:①欠佳、低质区数量总占比超过85%,反映出整体服务质量不高的客观现实;服务优质区较少且组团效应不明显,反映出高水平的辐射带动能力不强。与市域尺度相比,县域尺度更能反映局部低值地区的优质增长点。②空间关联的四个类型区呈现出“L-L区范围大,H-H区、L-H区和H-L区范围较小”的特征,整体空间形态呈现出以郑州市为中心“H-H”-“L-H”-“L-L”的环状扩散。与市域尺度相比,低值塌陷区的局部H-H区、H-L区被凸显出来。③空间相互作用强度以四级联系轴为主,与前三个等级联系轴共同塑造“一团一带多核心”的网状格局。与市域尺度下以郑州为核心的放射状格局不同,核心辐射区明显减少且局限在郑州都市区范围。④从影响因素看,信息化水平是影响C2C店铺服质量空间分异的最重要因素;地形与区位条件已成为网商发展的基本要素,而作为制约因素的“障碍”作用愈发弱化;城镇化、工业化与经济发展水平的提高,对C2C店铺服务质量提升起基础支撑作用;专业化经营对知名品牌的孕育和服务质量的提高有重要的推动作用;人口受教育程度是直接因素,影响着C2C店铺的经营理念与开拓创新;宏观政策所营造的外部环境对C2C淘宝店服务质量的提升起着重要引导作用。
Based on the index of comprehensive service quality and using multiple spatial analysis methods, this paper aims to investigate the spatial differences and influencing factors of comprehensive service quality of Taobao online C2C stores in Central Plains Urban Agglomeration at county level. The results are as follows. Firstly, the number of research units with lower and low quality accounts for more than 85% of the total, which reflects the overall service quality is weak at county level. The number and spatial scope of cities with high service quality are small and it has not formed the group linkage effect, which reflects the capacity of radiation is at low level. Compared with the city level, the county level can better reflect the high-quality growth points of local low-value areas. Secondly, the spatial correlation pattern shows a weak spatial positive correlation and Low-Low areas dominate the distribution type, High-High, High-Low and Low- High areas occupy a relatively smaller distribution scope. The overall spatial correlation pattern presents a ring diffusion trend of ,"High-High"-"Low-High"-"Low-Low" with Zhengzhou City as the center. Compared with the city level, local H-H, H-L areas located in low-value areas are highlighted. Thirdly, from the spatial interactive strength perspective, the interactive axis is occupied with four-level strength, which shapes the spatial interactive pattern of "one group, one belt and multiple cores" with the first three levels strength axis. Unlike the radial pattern with Zhengzhou as the core at city level, the core radiation area is limited to the Zhengzhou metropolitan area. Finally, based on the evaluation results, the influencing factors analysis is carried out by the combination of qualitative and quantitative methods, we found that the information level is the main key factor, the terrain and location conditions are the basic elements and its constraints become weak, the improvement of urbanization-industrialization and the economic development level provides foundation supporting, professional management plays an important role in promoting the quality of well-known brands and service quality, population education level also plays important roles for conducting online stores and improving products, the external environment created by macro policies plays an important guiding role in improving the service quality of Taobao C2C stores.
作者
丁志伟
韩明珑
张改素
简子菡
DING Zhiwei;HAN MinLong;ZHANG Gaisu;JIAN Zihan(College of Environment & Plan ning /Centre for Regional Development and Regional Planning/Key Laboratory ofGeospatial Technology for the Middle and Lower Yellow River Regions, Henan University, Kaifeng 475004, Henan, China;School of Urban and Regional Science, East China Normal University, Shanghai 200241, China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2019年第5期143-154,共12页
Economic Geography
基金
国家自然科学基金项目(41701130)
2018年河南省政府决策招标课题(2018B163)
关键词
C2C淘宝店铺
电商
服务质量
消费者评价
网络口碑
中原城市群
Taobao online C2C stores
E-Commerce
service quality
consumer evaluation
online word of mouth
Central Plains Urban Agglomeration
作者简介
丁志伟(1983—),男,河南荥阳人,博士,副教授,博士生导师。主要研究方向为城市规划与设计、城市-区域综合发展.E-mail:dingzhiweil216@163.com;通讯作者:张改素(1985 —),女,山东聊城人,博士,副教授,硕士生导师。主要研究方向为城乡统筹发展.E-mail: zhanggaisu@163.com.
