摘要
网络消费空间是一种新型关系性社会空间。论文援引空间生产的三元空间论,通过对中国最大的C2C电子购物平台淘宝网的10家原创女装店的文本分析与深度访谈,对网络消费空间的实践、空间的表征与表征性空间进行解析。认为网络消费空间的实践主要支持并为消费关系所决定,空间的表征主要通过符号的操作,是结构化与能动性的结合,表征性空间是对社会主流文化的顺从与反叛,呈现出矛盾与不平衡性。网络消费空间生产的结构以消费关系、符号操作与文化表达三重过程为基础,包含社会结构、日常生活与符号系统等多重辩证关系。
This article focuses on the newly emerging online consumption practices, which is suggested to be a kind of social space, and is established on the underlying social relations. Based on the theory of the produc-tion of spaces, especially used the concepts of triad spaces, namely the spatial practice, the representation of space, and the representational spaces, taking cases of 10 designer women costumes stores on Taobao, which is the largest C2C e-commerce platform in China, with the method of text analysis and in-depth interviews, this article explored traits and the triad processes of production of online stores. Conclusions are as below：1） It is necessary to judge whether online spaces share the similar social qualities with physical spaces, before apply-ing existing spatial theories and approaches on the exploring of online spaces. Based on briefre views of philos-ophy concepts of online spaces and the social spaces theories, online spaces, for instance, online stores, are deemed as social spaces decided by certain social relations. 2） The conceptual triad in production of spaces is proved to be a worthy frame of exploring the online consumption spaces, which are emerging as highly over-lapping, complex and social relevant spaces.The practice of online consumption spaces supports, as well as is decided by the consumption relationship. Consumption relations, which are contained in online consuming spaces,should be deemed as multi-subject and multi-scale networks. Online store sfurther help derivingmany other social relations beyond consumption,which makes online stores very places for sharing experiences and daily lives among customers and store keepers, and arousing people＇sfeelings of traditional everyday lives, and sense of belonging to communities. Representations of online consuming spaces,which are mainly achieved by operating with codes, signs and symbols, are co-productions of techniques, structural powers of so-ciety, creative ideas and resistances of everyday lives. The mutual process of coding and decoding reveals the dominated up-down construction and the bottom-up powers of deciphering, such ason the stores＇style form-ing and branding. The perform ativity of models and scenes presenting on online stores often acts as an effec-tive strategy to arouse consumers＇identity. The representational spaces of online consuming spaces are expres-sions of contradictions and imbalances of the society, the obedience and resistanceto mainstream social culture, which accumulates as powers to promote the development and redevelopment of online consuming spaces. 3） The underlying structures of the production of online consuming spaces are composed of multiple dialectical relations and complex interactionsin context of certain society. The mainly triad processes of production of on-line consuming spaces can be concluded as the consumption relationship, the symbolic manipulation, and the cultural expression, respectively corresponding to the spatial practice, representations of space, and representa-tional spaces, which expresses and interacts with the social structure, real worlds of everyday lives and symbol systems.
出处
《地理科学》
CSCD
北大核心
2015年第8期960-968,共9页
Scientia Geographica Sinica
基金
国家自然科学基金项目(41371150)
国家留学基金中法"蔡元培"交流合作项目(留金欧[2012]6021号)联合资助
关键词
网络消费
消费空间
空间生产
社会空间
关系性空间
online consumption
consuming space
production of space
social space
relational space
作者简介
张敏（1976-），女，江苏盐城人，博士，副教授，主要研究方向为城市文化地理、城市研究与规划。E-mail：Min_zhjs@sina．com
