摘要
运用文献资料法等对我国三人篮球赛事产业发展策略进行研究。主要结论:入奥背景下,应建立完善的赛事运作体系;完善竞赛与运营标准,加强赛事的考评与监督;积极承办各类赛事,鼓励民间资本举办赛事,创办职业联赛;采用多样化的方式运营赛事;积极打造赛事IP,提高赛事质量,加强媒体传播。
The strategy on the three on three basketball tournament industry in China have been studied by using literature reviews and other research methods.The main conclusions are as followed:Under the background of entering the Olympic cycle,the author indicates that the competition operation system should be established;To perfect the competition and operation standards,and to strengthen the evaluation and supervision on the competitions;Actively organize all kinds of competitions,especially encourage private capital to hold;Operate the tournaments in various ways;Build up sports IP to improve the quality of the competitions,and improve the media communication.
作者
周冰
ZHOU Bing(Guang Dong Ocean University,Zhanjiang 524088,China)
出处
《体育文化导刊》
CSSCI
北大核心
2018年第10期110-114,共5页
Sports Culture Guide
基金
内蒙古高校科研项目(NJSY18173)
关键词
体育经济
三人篮球
赛事产业
sports economics
three on three basketball
events industry
作者简介
周冰,男(满族),博士,副教授,硕士生导师,研究方向为街头篮球和三人篮球。
