摘要
采用问卷与访谈等方法 ,对我国单项体育赛事融资状况及发展对策进行研究。研究表明 ,现阶段我国体育赛事融资主要依靠赛事广告与赞助 ,融资运作水平不高 ,赛事资金相对短缺 ;存在赛事融资渠道狭窄、赛事融资结构不尽合理、体育赛事中介机构力量薄弱等问题 ;表现为以短期流动资金融资为主、融资额度不大、参与主体有较高的知名度、往往有政府介入等特点。针对体育赛事融资的现状及其存在的问题 ,提出对策与建议。
Through using the method of questionnaire and interv iew,this paper makes research on condition and developing countermeasure of sports events financing in China.The result shows that sports events financin g mainly relies on advertising and sponsorship.The operation of financing is not high and funds for sports events are relative shortage.It exists narrow of fina ncing channel,irrational structure and weak intermediary agency.The short-term circulation capital,little money and renowned participants with government invol vement are the main phenomena.Based on existing problems and condition,some coun termeasures and suggestions are put forwarded.
出处
《体育科学》
CSSCI
北大核心
2005年第3期8-12,共5页
China Sport Science
基金
国家体育总局体育社会科学
软科学资助课题(5 5 8SS0 3 0 67)。
关键词
体育
比赛
融资
现状
对策
中国
sports competition
financing
cond ition
countermeasure
China
