摘要
源于服务接触理论中的游客互动是旅游体验中的本真性表达,其质量影响游客体验价值与主观幸福的程度,而这种互动在民宿旅居过程中表现得更为明显和频繁。本文在梳理互动内涵和结构维度的基础上,阐述了游客互动、体验价值与主观幸福感之间的逻辑关系并构建了假设模型。实证检验表明在民宿中游客互动并不能直接影响主观幸福感,体验价值在两者之间具有完全中介效应。其中干扰行为对体验价值的影响不显著,而帮助行为的作用大于友好交流。情感性体验价值和社会性体验价值对主观幸福感的作用显著,而认知价值的作用不明显。
Derived from service encounter theory, tourists' interaction is seen as the authenticity expression of tourist experience, whose quality has impacts on experiential value and the degree of subjective well-being. This kind of interaction is more obvious and more frequent in home-stay at B&B. This paper discerns the con- cept of tourists' interaction and its constructs, postulate the relationship amongst tourists' interaction, experien- tial value and subjective well-being and construct relevant hypothesis. The empirical study reveals that tourists' interaction does not have a direct effect on subjective well being, while experiential value works as a complete mediator between them. Interference &arguments dimension has a minor influence on experience vale, meanwhile, advice & assistance dimension demonstrates more significant impact than friendly conversation construct. The influence of emotional value is more dramatic than social value, yet that of cognitive value is not significant.
作者
马鹏
张威
MA Peng ZHANG Wei(Tianjin University of Finance & Economics, Tourism Department,Tianjin 300222, Chin)
出处
《消费经济》
北大核心
2017年第5期83-90,共8页
Consumer Economics
基金
国家旅游局旅游业青年专家培养计划项目(TYETP201516)
关键词
游客互动
体验价值
主观幸福感
民宿
Tourists' Interaction
Experiential Vale
Subjective Well-being
B&B
作者简介
马鹏(1979-),男,天津人,天津财经大学商学院旅游系讲师,博士研究生;
张威(1977-),男,河北保定人,天津财经大学商学院旅游系副教授。