摘要
国家形象体现为一种主客体关系,本质上是主体对客体国家的认识,包括认知和评价两个方面,主要表现为主体对客体国家的评价。从主体评价的角度看,国家形象跨文化生成的构成因素包括主体对客体国家的认知、情感、行为意向及主客体之间的价值事实等。国家形象的跨文化生成从主体获取客体国家相关信息开始,然后选取评价标准,再根据评价标准形成价值判断。这一过程受到主体文化透镜的过滤,渗透着主体的需要、价值观念等,同时还受到首因效应、晕轮效应、刻板印象和偏见等心理因素的影响。
National image is presented as a relationship between subjectivity and objectivity, essentially as the subject＇ s cognition of the nation which includes two aspects ： cognition and evaluation, showing as the subject＇ s evaluation of the nation. From the perspective of the subject＇ s evaluation, the constitution factors of crosscuhural national image involves the subject＇ s cognition, feeling, action intention to the nation as well as the value fact between the subject and the object. The formation of crosscuhural national image starts from the moment when subject obtains the country＇ s information. Then by choosing a standard of evaluation, the subject will form an evaluation. This procedure will be filtrated by the subject＇ s own culture, full of the need and value of the subject. At the meantime, the psychological factors such as primacy effect, halo effect, stereotype and prejudice, will influence the evaluation.
出处
《南昌大学学报（人文社会科学版）》
CSSCI
北大核心
2016年第6期20-25,共6页
Journal of Nanchang University(Humanities and Social Sciences)
基金
国家社会科学基金项目"一带一路背景下中国对东盟地区的国家形象传播战略研究"(16BXW061)
关键词
国家形象
跨文化
生成机制
主体评价
national image
crosscuhure
formation mechanism
subject evaluation
作者简介
吴献举（1974-），男，河南平舆人，副教授，新闻学博士，从事政治传播研究。
