摘要
如何在意识形态纷繁复杂的国际社会中传递人类命运共同体的理念,获得世界公众的认同和认可,成为重要的时代课题。政治内涵的抽象性、当代视觉传播规律以及视觉技术的魅力迫切要求人类命运共同体进行视觉传播。当前,人类命运共同体的视觉传播,在编码阶段,从抽象到具象的对称性传播,巧妙的视觉符号挪用,浅层化的微观表达;在媒体传输阶段,拓展体验型表征形式,有侧重地"选择性传播",跨媒体多元链接;然而在解码与反馈阶段,存在传播内容单一、反馈渠道的缺乏、表现形式单调、可视化程度不高等问题。人类命运共同体的视觉传播应该将"我形象"转化为"他形象",在公共空间增加创意的叙事元素,强调文化的普遍性与特殊性,拓展多元互动领域,制造可触的艺术感受,助推人类命运共同体思想的传播与践行。
How to convey the idea of the community of shared future for mankind in the ideologically complex international society and gain the recognition and approval of the world public has become an important topic of the times.The abstraction of political connotation,contemporary visual communication law and the charm of visual technology urgently call for a new form of communication of the concept.At present,the visual communication of the concept exhibit some distinct characteristics in different stages.In the coding stage,it evolves from abstraction to figurative symmetrical transmission,ingenious appropriation of visual symbols,and shallow microscopic expression.In the media transmission stage,it expands the experiential representation form,focusing on"selective communication"and cross-media multiple links.However,in the decoding and feedback stage,there are problems of single communication content,lack of feedback channels,monotonous representationand low visibility.The visual communication of the concept should change from"my image"to"other image",add creative narrative elements in public spaces,emphasize the universality and particularity of the culture,expand multiple interactive fields,and create tactile artistic feelings to help promote the spread and practice of the idea of the community of shared future for mankind.
作者
陈世华
王琴
Chen Shihua;Wang Qin
出处
《南京政治学院学报》
CSSCI
2018年第3期104-110,141,共8页
Journal of PLA Nanjing Institute of Politics
基金
国家社科基金2017年度项目“中国政治视觉修辞的表征与提升策略研”(17CBZX121)
作者简介
陈世华,南昌大学新闻与传播学院教授、博士生导师;王琴,南昌大学新闻与传播学院硕士生。
