摘要
为了研究京郊专业合作社的网络营销应用情况,对京郊100家专业合作社展开调研,调研采用了问卷调查和访谈相结合的方式,调研合作社在农产品销售过程中应用网络营销技术和方法的相关情况,并对调研数据进行整理统计,探讨京郊专业合作社在实现网络营销过程中存在的突出问题及主要原因,结果表明:京郊合作社应用网络营销的意愿较强,但是因为缺专业人才和专业技术等客观条件的制约,应用网络营销的合作社不多,多数实施效果不好。最后提出政府支持、多方参与、培育专业人才等适合京郊专业合作社网络营销发展的对策建议。
In order to research the e- marketing application of specialized cooperatives in Beijing suburb,investigation of 100 specialized cooperatives was conducted by questionnaire and interview. The technologyand method of e-marketing applied in the sales process of agricultural products were studied, and the datawere analyzed to find out the main problems and causes existing in the implementation of e-marketing. Theresults showed that e-marketing application desire of specialized cooperatives in Beijing suburb was strong,however, the application of e-marketing was not much. The implementation effect was not good because of thelack of professional talents, the restriction of professional technology and other objective conditions. Finallysome suggestions including government support, multi-participation and training of professional talents wereproposed for e-marketing application of specialized cooperatives.
出处
《中国农学通报》
2016年第8期191-195,共5页
Chinese Agricultural Science Bulletin
基金
北京市教委社科计划面上项目"网络营销在京郊专业合作社中的应用研究"(SM201412448002)
关键词
京郊专业合作社
网络营销
应用研究
specialized cooperatives in Beijing suburb
e-marketing
application research
作者简介
仝彦丽，女，1980年出生，河北石家庄人，讲师，硕士，研究方向为电子商务、网络营销。通信地址：100093北京市海淀区香山普安店29号北京农业职业学院，Tel：010—82591847，E—mail：20001tong@163．Com。
