摘要
农产品网络营销对于解决我国农民因"销售难"而导致的增产不增收现象有重大战略意义。通过对我国农产品网络营销发展的基本现状与发展症结的分析,提出构建我国农产品网络营销体系的几项基本策略。
It's very important to construct the network marketing system of agricultural products helping the farmers to resolve the "difficulties" in agricultural product sales.By analyzing the development situation and affecting factors of network marketing system of agricultural products,several basic strategies were put forward.
出处
《农业网络信息》
2011年第2期49-51,共3页
Agriculture Network Information
关键词
农产品
网络营销
电子商务
发展策略
agricultural products
network marketing
e-business
development strategy
作者简介
张岳(1990~),男,本科,研究方向:数学在经济学中的应用、经济数学建模。