摘要
文章基于旅游产业发展的"社会网络嵌入"属性,从人际关系、人地关系两个维度探讨了旅游地社区内部关系要素对居民旅游影响感知和支持度的影响,构建了"社区关系—旅游感知—支持态度"概念模型,并以黔东南两个民族旅游村寨居民的抽样样本为例,对研究假设和概念模型进行了实证检验。基于结构方程模型(SEM)的分析结果显示:和谐的社区人际关系和人地关系能够强化居民对旅游发展正面影响的感知,弱化对负面影响的感知,进而提高居民对旅游产业的支持度。结论证实旅游地社区内部关系是影响居民旅游感知和支持态度的重要因素,因此,旅游目的地管理部门可以通过"社区关系管理"策略提高居民对旅游产业的支持度,促进旅游产业与旅游地社区协调发展。
With an emphasis on the attribute of ＂ social network embededness＂ in tourism industry, this paper aims to investigate the influence of communal relations on residents＇ perception of and support for tourism. We theoretically discuss the structural relationships among interpersonal relationship, people-land relationship, tourists＇ perception and the supporting attitude based on the theory of social capital and sense of place. A conceptual model of ＂communal relationship / tourism perception / supporting attitude＂ is then proposed and examined using a package of data from two ethnic minority villages in Southeast Guizhou province. Results of the structural equation modeling （SEM） process show： An interpersonal relationship characterized with mutual trust and as- sistance will strengthen individual resident＇s sense of place toward the community, and harmonious interpersonal and people-land re- lationships will ＂strengthen＂ residents＇ perception of tourism benefits while ＂weaken＂ the perception of tourism costs, resulting in higher level of support for the industry. Findings of the research basically confirmed the influence of communal relationships on residents＇ perceptions of and support for tourism. Tourism managers are suggested to enhance community residents＇ support and sustainable tourism development through ＂communal relationship management strategies＂.
出处
《商业经济与管理》
CSSCI
北大核心
2015年第3期75-84,共10页
Journal of Business Economics
基金
教育部人文社会科学研究项目"公共游憩的空间供给与城乡均衡模式研究"(11YJCZH225)
贵州省教育厅高校人文社科课题"地方依恋
居民满意与和谐旅游发展的关系研究"(13QN003)
关键词
社区关系
居民旅游感知
支持态度
可持续发展
communal relationship
tourism perceptions
supporting attitude
sustainable development
作者简介
李秋成，男，博士研究生，主要从事可持续旅游与旅游行为研究；
周玲强，男，教授，博士生导师，管理学博士，主要从事旅游目的地管理与规划研究；
范莉娜，女，副教授，主要从事旅游社区与目的地治理研究。
