摘要
在界定文化传媒类企业科技创新效率内涵的基础上,构建了文化传媒类企业科技创新效率评价指标体系,运用DEA相对效率评价方法,从综合效率、纯技术效率、规模效率3个方面对我国30家文化传媒类上市公司科技创新效率进行实证分析。探究了文化传媒类企业科技创新效率DEA非有效的原因,指出提高科技资源整合效率和注重创新人才的培养是提高文化传媒类企业科技创新效率的有效途径,并提出相应的对策建议。
Based on the definition of innovation technical efficiency of the cultural and media industry,the paper builds the efficiency evaluation index system. From the overall technical,pure technical and scale efficiency,it uses DEA method to calculate and analysis the innovation technical efficiency of thirty listed Companies of cultural and media industry. The paper explores the reason why the overall technical efficiency of cultural and media enterprises are low in China,and provides the path and important way to improve innovation technical efficiency by projection method. It will be helpful for improving innovation technical efficiency of cultural and media enterprises.
出处
《科技与管理》
2012年第6期97-100,共4页
Science-Technology and Management
基金
黑龙江省博士后基金项目(LBH-Z10108)
黑龙江省自然科学基金项目(G101108)
关键词
文化传媒产业
数据包络分析
科技创新效率
纯技术效率
culture and media industry
DEA
innovation technical efficiency
pure technical efficiency
作者简介
李蒇（1968-），女，教授，硕士生导师，博士
李丹（1982-），女，硕士研究生．
