饮食旅游动机对游客满意度和行为意向的影响研究被引量：85

A Study on the Effect of Food Tourism Motivation on Tourist Satisfaction and Behavioral Intention

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摘要饮食旅游是近年来发展最快的旅游类型之一,但有关游客动机和行为的研究却很少。文章构建结构方程模型,剖析饮食旅游的推动和拉动动机要素,明确旅游动机对游客满意度和行为意向的作用机制。在澳门进行问卷调查获得368个有效样本后,检验假设模型,发现饮食旅游的推动动机为休闲放松、饮食猎奇和文化探索,拉动动机包括饮食产品和配套服务;休闲放松、文化探索和饮食产品对满意度有正向影响,饮食猎奇要素对行为意向有正向影响。文章从供求两方面明确了饮食旅游的参与原因及其后续效应,为发展饮食旅游、提升游客满意度和忠诚度提供了指导。 Food tourism is one of the fastest growing areas in tourism industry nowadays. However, there has been little published empirical research on tourists＇ motivation, satisfaction or behavioral intentions that has focused on food tourism. This study seeks to fill this gap by identifying the factors of food tourists ＇ motivation and empirically examining the interrelationships among the motivation factors, customer satisfaction, and behavioral intentions.

作者张涛

机构地区澳门科技大学酒店和旅游管理学院

出处《旅游学刊》 CSSCI 2012年第10期78-84,共7页 Tourism Tribune

基金澳门基金会项目(0191)资助~~

关键词饮食旅游旅游动机满意度行为意向 food tourism tourist motivation customer satisfaction behavioral intention

分类号 F592 [经济管理—旅游管理] F224 [经济管理—国民经济]

作者简介张涛（1976-），男，博士，助理教授，硕士生导师，研究方向为节庆管理和特殊兴趣旅游，E—mail：tzhangl63@163．com。

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